The CEO of Take-Two, Strauss Zelnick, was interviewed on American television about GTA 6. There he revealed some information regarding the successful pre-orders, but remains persistently calm.
What does the CEO say about the pre-orders? That the pre-order for GTA 6 is “performing better than expected,” as he expressed during a conversation with CNBC (Source: X), the CEO has already informed industry expert Jason Schreier.
However, he now explains that among all the pre-orders for GTA 6, the Ultimate Edition at nearly 100 dollars/euros is the most frequently sold.
“It tends to lean towards the premium edition,” Zelnick tells the CNBC hosts, “but that could indicate that it is mainly the most eager fans who are the ones pre-ordering.”
100 dollars is certainly not too much for fans
What can be concluded from this? As the Take-Two CEO has already explained, this fact may be due to the fact that especially enthusiastic GTA fans are the ones who have pre-ordered the game and therefore want to get everything the game has to offer from Rockstar. Even if they have to invest 20 dollars/euros more for it.
In autumn 2025, experts were still discussing, that a standard price of 100 dollars is rather unlikely, as this would significantly reduce the player base. Although the 100 dollars are not for the standard, but for the Ultimate Edition. However, based on the apparently very successful pre-orders, it can be concluded that the price does not hurt the fans as much as analysts suspected.
You can still buy GTA 6 for just under 80 euros. However, the willingness of many fans shows that higher prices are not boycotted out of principle. In this regard, it is not only a strong success for GTA 6, but also an interesting insight that could be relevant for other AAA games, as an analyst has already speculated a year ago.
What do you think of this information? Would you have expected pre-orders to look like this so far? Or can you not comprehend how fans are already willing to pay 100 euros for a game before the release? Let us know in the comments!
Another analysis has already published a forecast of how much money GTA 6 will earn after the first week of release. You can find out the results and how this was established here: Analysis shows: GTA 6 is expected to earn up to 5.2 billion dollars after the first week of release
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