After the German national team’s exit from the World Cup, President Knabe (similarity to the Twitch streamer HandOfBlood is purely coincidental) addresses the nation with an important message: Drink more commercial breaks.
Who is President Knabe? President Knabe is the somewhat sleazy president of Eintracht Spandau, a role of the Twitch streamer HandOfBlood – and perhaps the last hope of German football. Or something like that.
After the disappointing World Cup exit of the German national team against Paraguay, President Knabe reported via Instagram with a “speech to the nation”. The people long for leadership, for a statesman who speaks plainly, it says in the post.
President Knabe announced that he would interrupt the match between Switzerland and Algeria to convey his message. On July 3rd, at 06:28 AM German time, it should be time.
Not only with football, but also with League of Legends, this President Knabe is quite familiar:
Shoutouts
What was the big speech? Ultimately, it was about a 15-second segment that was displayed during the second drink break of the match. In it, President Knabe made fun of just that: “Best regards to FIFA,” it said, the World Cup gets better every year. In particular, these “advertising breaks – uh drink breaks” are great for the economy. Oh no, for the sport. He manages to briefly hold a beverage can in front of the camera, then the airtime is already over.
The beverage can is of course Knabe Mix, a product of the beverage brand of HandOfBlood, which was to be advertised by this spot. But it wasn’t just advertising.
In a press release, the management of HandOfBlood explained that he is boycotting this as well as the last FIFA World Cup. And this, despite being a die-hard football fan. After all, since 2024, Eintracht Spandau also has a futsal team, which initially played in the Baller League, later in the Icon League. But by now he is simply too disappointed that for the tournament operation, human rights and democratic principles are increasingly losing significance.
In an interview with Spiegel, HandOfBlood stated that he hasn’t watched a single World Cup game this year, not even those of the German national team.
Here you can watch the spot along with HandOfBlood’s reaction:
In the clip, the streamer also explains how the action came about. It seemed – as is often the case – to have emerged from a spontaneous idea: If there is already random advertising during the drink breaks, one could also place one’s own. However, it was apparently important from the outset to also express criticism.
With his action, HandOfBlood is thus taking aim at the supposedly profit-driven drink breaks while also managing to promote his drink on the side, even if it is only visible for about “0.8 seconds”.
And all this with a video that was filmed in about 10 minutes on the back seat of an old Opel Astra using a phone. What was saved in production costs was, however, paid for the air time itself. On Twitch, the streamer had to laugh a little himself about the fact that the “shit” had cost him a five-figure sum. Sounds like money well spent.
Now it’s your turn: Is President Knabe the last hope for German football? And by the way… hasn’t a position as national coach just become available?
HandOfBlood indeed has a knack for showcasing his products cleverly. For example, when he interrupts the FYNG show stream by GameStar, GamePro, and MeinMMO to suddenly talk about his indie games. HandOfBlood engages with Maurice Weber and then shows 3 indie games you should keep an eye on
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