In an interview, Take-Two CEO Strauss Zelnick spoke about the release of GTA 6 on PC and explained why Steam players will have to wait longer.
Who is involved? Strauss Zelnick is the CEO of Take-Two, the publisher of GTA 6, and thus the one who calls the shots when it comes to the release, platforms, and marketing of the game.
In an interview with Bloomberg, he also talked about the release and the associated expectations of fans, explaining why GTA 6 will initially launch on consoles.
Here you can watch the latest trailer for GTA 6:
GTA 6 will come to PC later
What does the CEO say about the PC release? In the interview with Bloomberg, the guests also talk about the PC release of GTA 6. Zelnick explains that the basketball game NBA generated only 5% of sales on PC in 2007 when he started, but that has changed.
“As for the major titles, the PC share can account for 45 to 50% of the revenue,” he explains in the interview. However, the reason why GTA 6 is not starting on PC directly is a different one. He explains:
Rockstar always releases its games first on consoles because I believe that you are judged by whether you are serving the core audience with such a release […] You really have to serve the core audience. If the core audience is not there, if they are not served first and best, you somehow fail to reach the other audiences.
Strauss Zelnick in an interview with Bloomberg
Is there an agreement that restricts the date? Looking at titles like Helldivers 2, there is a certain exclusivity for the PlayStation. A delayed release on PC could also be due to this, but Strauss Zelnick denies it.
In the interview, he explains: “No, […] I mean, so far Rockstar has always released its games first for consoles. […] We will see how it goes.”
So while one has to expect about half of the sales on PC, Rockstar is consciously choosing to let one audience wait for now. However, this also opens up an opportunity, namely a kind of second release that generates new first impressions for a critical mass of players.
Whether Rockstar Games and Take-Two will ultimately harm themselves with this decision or whether the strategy will actually pay off remains to be seen. The price and the successor to GTA 6 are also discussed by the CEO: GTA 6’s CEO talks about the price and revives a nearly forgotten classic for the next project
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