Baldur’s Gate belongs to Hasbro and should only be the first major milestone for the company’s video game future. Now the company shows that it is struggling there.
Hasbro, isn’t that the company from the Monopoly box? Yes, exactly. Hasbro is one of the largest toy companies in the world and owns strong brands such as Dungeons & Dragons, Magic: The Gathering, and Baldur’s Gate. After the huge success of Baldur’s Gate 3, the company wanted to make video games a cornerstone of its business.
Since 2022, six of its own studios have been working on various video games for Hasbro. Two years later, the company even spoke of investing over one billion dollars in games that were in development at that time. Gaming was supposed to be an important part of the company’s strategy for the next ten years.
Now it appears that nothing will come of it for the time being. In an investor call, Hasbro had to admit that their own video game plans are experiencing a major setback.
Here you can watch a video about the voices of Baldur’s Gate 3 in Dungeons & Dragons:
Stumbling in Millions
How is the company doing? Overall, Hasbro is actually doing solidly. In the second quarter of 2026, revenue rose by 16 percent to 1.14 billion US dollars, driven mainly by the card game Magic: The Gathering, which for the first time in its over 30-year history generated more than 500 million dollars in a single quarter. Subsequently, the stock rose double digits on the stock market (Source: Finanzen.net).
However, the video game sector is hindering this success. In the investor call, CEO Chris Cocks confirmed a write-off of 56 million dollars (about 49 million euros), as several games planned for 2028 and beyond were canceled (Source: PCGamer). As a result, the adjusted earnings per share decreased slightly despite the good numbers.
Hasbro plans to focus more on a few large brands where the chances of success appear to be greatest. Above all, Dungeons & Dragons and Magic: The Gathering are to be the focal points. By 2028, however, the digital investment is expected to decrease by at least 25 percent per year.
Which games have been canceled? Hasbro has not yet named the titles currently canceled. However, two previous victims of the austerity plans are already known. An AAA game based on Snake Eyes was canceled after the responsible studio was closed.
A new Dungeons & Dragons game under the direction of the former God of War 3 director was also affected. The project at the Giant Skull studio was canceled after Wizards of the Coast, the company behind Dungeons & Dragons and a subsidiary of Hasbro, terminated the publishing deal with the studio.
On the other hand, Exodus, a sci-fi RPG from former BioWare developers, is set to continue. Regarding a possible sequel to Baldur’s Gate 3, Hasbro, despite several of its own comparisons with the most significant role-playing games of the decade, remains silent.
Do you think there will be news about a new game in the Baldur’s Gate universe soon? Or did the call dampen your expectations? Feel free to let us know in the comments! More about Baldur’s Gate 3 can be found here: Baldur’s Gate 4: Developers received an offer but declined because “that would be madness”
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