The gaming manufacturer Razer is showcasing the advancement of AI technology. The new device is supposed to assist players during gaming and even go beyond that.
What kind of gadget is this? The Project Ava, as Razer calls it, is an AI companion in a round, real vessel that you can place on your desk. It is designed to help you play better. In addition to coaching features, a hologram of a pre-made figure, such as Faker, can be seen within the device. The well-known League player is supposed to be able to troll you via voice function. Whether this lives up to the original, as fans claim, remains to be seen.
As early as the beginning of 2025, Razer had experimented with an AI for esports coaching. Project Ava is the further development of this initiative and is not supposed to be limited to the gaming sector.
The device was recently presented at CES 2026 and can already be pre-ordered on the official Razer site. For this, you need a website account and must pay a fee of 20 US dollars for a reservation. The amount of approximately 17 euros (as of January 7, 2026) will then be deducted from the order.
The device is expected to be available in the second half of 2026. Currently, it is not possible to pre-order the gadget on the German Razer site. A price has not yet been announced.
Razer uses AI to help you, while students have started using artificial intelligence and a camera to steal sensitive data from others. You can find out more about it in the following video:
An Alexa that also helps you while gaming
What can the gadget do? In addition to the holograms of pre-made avatars or companions, as the manufacturer calls them, the device is also supposed to be able to see your screen and flexibly respond to its content.
This is particularly supposed to help you with tips from the famous LoL pro Faker on how to play more effectively and die less often. Depending on the settings, sarcastic comments during losses and praise during wins are also possible. How good the pro is, his home country Korea already knows. There he is even honored as an athlete and lands in the Hall of Fame for athletes.
According to the manufacturer, Project Ava is also supposed to serve as a daily planner, wellness and routine coach, brainstorming partner at work, translator, and gaming companion. Thus, the device is not only intended for gaming.
Possible classification as cheating
Does this count as cheating? The question of whether such a device counts as an attempt to cheat in games is pertinent. After all, you receive assistance from outside through software. Many games like Counter Strike 2, League of Legends, or Battlefield have strict rules regarding external software that provides you with an advantage while playing.
In its own FAQs, Razer states that AVA is designed only as a coach and trainer, not as a tool for winning. They are working on ensuring that all features comply with the terms of use of games.
The goal is to sharpen the skills of buyers, improve their mechanics, and learn new strategies. It is not supposed to provide any unfair advantage over other players.
Many games already use programs, known as anti-cheat software, to expose users while playing. If a gamer is recognized by the system, they will be flagged and receive a penalty depending on the rule violation. Some of these programs have been in development for years and are nearly unbeatable: Riot’s anti-cheat in LoL and Valorant is so good that you could now earn almost 2 years’ salary if you overcome it
