The price of GTA 6 has been the subject of a major discussion for some time. But instead of gamers, who usually fear high prices, a company that has little to do with gaming is weighing in.
What does GTA 6 have to do with the industry? According to a statement from Bank of America, the developers at Rockstar Games, along with their publisher Take-Two, are setting the price for the coming years. If GTA 6 becomes too cheap, other developers may find it difficult to justify their expensive titles.
The bank believes that gamers will immediately compare any game priced higher than GTA 6 to the game of the decade, making it hard to release more expensive titles for years. Accordingly, Bank of America says:
We’ve heard from participants that the industry, which is considered crisis-ridden, would struggle to sell games for $80 if GTA 6 came onto the market for $70. We believe it is in the best interest of Take-Two as a publisher and partner of many developers to raise the price level for the entire industry.
Omar Dessouky, Analyst at Bank of America
You can watch the current trailer for GTA 6 here:
A price that changes everything
Who is involved? Bank of America actually has little to do with gaming. However, it looks at various markets and therefore views gaming differently than consumers do. For this reason, the company was also present at the Iicon video game conference, where Take-Two CEO Strauss Zelnick also spoke.
Once again, the big price question arose and it is said to be more crucial than thought.
How expensive will GTA 6 be? Officially, the price of GTA 6 has not yet been confirmed. Fans and analysts expect that with the third trailer, the pre-orders and the price will be announced.
However, Take-Two CEO Strauss Zelnick recently stated that they want to offer a lot of gameplay for the price and not inflate the prices. He said during the conference:
How one feels about a purchase depends on how the product itself is and how much one pays for it. Consumers must feel that the product itself is great and that the price they paid was fair in relation to what was delivered.
Strauss Zelnick at the Iicon Conference
GTA 6 and its price have been a concern for fans and analysts for years. What few have thought about is the project after GTA 6 for Rockstar Games. But there is now a first hint: The head of GTA 6 talks about the price and revives a nearly forgotten classic for the next project
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