It looks like a brilliant marketing campaign for GTA 6, it is a curious coincidence: In China, the logo of gaming studio Rockstar Games dangles from cars of a well-known ride-hailing app. The trend is spreading further and further.
What is this phenomenon?
- As the Spanish site Vidextra reports, a growing trend can be observed in China: In more and more cars, especially in vehicles of the ride-hailing app DiD (“China’s Uber”), the Rockstar logo is dangling beneath the rearview mirror, where otherwise an air freshener would hang, which in our case might be shaped like a green Christmas tree.
- What might initially be considered a clever advertising campaign by publisher Take-Two is actually a strange coincidence, as explained by a TikTok video.
- Moreover, the trend continues to spread, having initially only been found in a handful of cities.
Rockstar has an extremely successful game with GTA Online, many are waiting for the successor GTA 6:
Chinese company for air fresheners searched online for a logo
What is the reason for this? As a video on TikTok explains, it is a curious coincidence that has nothing to do with Rockstar Games. When you ask the drivers of the vehicles if they like games, they do not understand the question at all and deny it.
In fact, most drivers are not typical GTA fans, but rather gray-haired middle-aged men.
The TikTok video by Shawn_China_Investor explains the curious story of the Rockstar logo:
@shawn_china_investor the Rockstar Games logo in Chinese ride-hailing cars #chinesebusiness #chineseecommerce #chinesesupplier #businesstok #businesstips ♬ original sound – Shawn_China_investor
The supposed Rockstar logo dangling in their cars is the cheapest air freshener available in China, manufactured in mass and sold for about 20 US cents.
The manufacturers of this mass-produced item simply searched the internet for a suitable shape that they could use for their product and stumbled upon the logo of Rockstar Games. They chose it because it is so clear, has such a large letter and shines beautifully, reports the TikToker.
This seems to be a typical example of “The devil shits on the biggest pile”: Rockstar has a free advertising effect for their logo due to the decision of a company with which they have nothing to do.
More about GTA 6:
GTA 6: Official financial report clearly indicates release in 2024 – This is what Take-Two says
