Naguura is currently one of the largest streamers on German Twitch, even though she has only been streaming in German for half a year. In a recent YouTube video, she shares what she has learned in the past months.
What kind of streamer is she? Naguura is currently one of the largest streamers on German Twitch. However, even though she has been streaming for 11 years, many might not have known her before this year, as the South Tyrolean produced her content in English until then. According to Naguura, this was mainly because she played WoW at a high level, and her environment was therefore English-speaking. She also worried that people might mock her due to her dialect.
For the WoW event Sauercrowd, Naguura streamed in German for the first time starting December 2025. This not only brought her enormous reach but also a realization: She felt really comfortable. In a YouTube video, she explained that streaming in German feels natural, and she can be more relaxed and more herself.
Therefore, on January 29, Naguura announced that she wanted to continue streaming in German even after the end of the event. In a new video, she draws an initial conclusion.
German Twitch is like a village
What does Naguura say six months later? Overall, the streamer is very satisfied with her decision – and that, even though she had been very afraid of the switch before. One of the reasons for this is the German creator scene: In the English-speaking area, it is very difficult to organize anything together. Time zones also have to be considered. Overall, the English-speaking scene is like a big city.
The German-speaking Twitch, on the other hand, is like a village: Everyone knows everyone, and it is easy to agree on joint events or even meet up. Many streamers have also become good friends by now.
However, Naguura also laughs, saying that she had to get used to a few things, such as people placing value on clear rules. And: Just like in a real village, there is gossip and chatter.
And financially? Even in this area, the streamer draws a positive balance. While collaborations in the English-speaking area are larger, there are also fewer deals. In the German area, the campaigns are significantly smaller, but there are more of them, and she can also more easily afford to say “no.”
At the same time, with the language switch, Naguura also managed to adjust her content: She used to be primarily known as a WoW streamer. Since she is now building a new community anyway, she feels freer to try other things.
One downside remains: Not all of her previous viewers understand German. Thus, Naguura had to leave behind some fans who had been with her for years. Nevertheless, she is positively surprised at how many people from her community continue to follow her German streams.
Feel free to let us know in the comments how well you would manage in your job if you suddenly had to switch languages.
Regarding Sauercrowd, Naguura says that while she now has a bit more viewers than before, it is still not as many as during the big event hype. If you want to know what some of the other participants have done after the streamer guild, you can read about it here: 7 Twitch streamers emerged as winners from Sauercrowd – three remain in WoW
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