For Chinese players of World of Warcraft, things are going well right now. They even have their own big event.
It has long been known that World of Warcraft operates a bit differently in China. Special laws create unique rules regarding loot and also require that bones in the game are often hidden. However, since Blizzard reunited with NetEase a few years ago, it seems the developers are investing a lot of resources to win back the Chinese market.
Because now the Chinese even get their own “BlizzCon,” even though it will bear the name “X Party.”
Big wins and exclusive items for China
What is the X Party used for? From the current information, it appears that the “X Party” is essentially a BlizzCon of its own for China. There will be a lot of giveaways, and fans will have the chance to come together and share their hobby. Additionally, there are prizes worth over 6 million RMB (approximately ~760,000 €).
There will also be a wide range of packages containing digital goods available for purchase, much like the regular BlizzCon. For Chinese players, this includes a magnificent Alliance throne as a housing item or the legendary gear of Varian Wrynn as a transmog collection.
Whether these items will ever make it to the western market remains to be seen. So far, many of the exclusive items from China have not made it into the western version of World of Warcraft.
Are there new updates at the X Party? This is to be expected. Even though the precise details of the event are not yet determined, most people assume that there will be some exclusive reveals at the X Party that were not addressed at the BlizzCon prior. However, this has not been confirmed yet, and we will only know more after October 16, when the X Party begins.
Cortyn says: It is pretty obvious that Blizzard considers the Chinese market as a separate, very lucrative field with its own needs that appears so profitable, that game modes are being created specifically for it. I think it’s quite unfortunate that there are increasingly more contents that are developed only for China. Comparing, for example, the 10-year event of Overwatch in China with the one we had “here,” one feels like a second-class fan.
That World of Warcraft is taking the same path bothers me a bit – but I remain hopeful that we will at least receive some of the items sooner or later through the Trading Post. Or what do you think?
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