In times of AAA flops, I never thought that a point-and-click would pull 30,000 players at launch on Steam

Servant of the Lake Titelbild Collage

Servant of the Lake has just made a remarkable debut on Steam. MeinMMO editor Lydia took a look at what the game is about.

I probably don’t need to explain to anyone that things don’t look too rosy in the gaming industry right now. Layoffs and studio closures are everywhere, and even big AAA titles are increasingly falling short of expectations.

That’s why it’s so nice when a new game has a successful launch – especially when it’s a small indie gem. It becomes truly impressive when the indie game in question does not come with fancy UE5 graphics or an addictive gameplay loop like Balatro.

Servant of the Lake (Steam) makes us a housekeeper at the Vanderboom estate. Our task is to take care of the family, explore the house – and somehow survive the weekend.

Start video
Servant of the Lake: Release trailer for the spooky weekend trip

A success story built over more than a decade

At first glance, the success makes no sense: Servant of the Lake is a hand-drawn point-and-click adventure. This is quite niche even for indie standards. Nevertheless, the game attracted almost 30,000 concurrent players on Steam at its release on August 13, 2026 (Source: SteamDB).

But that’s not all, as it is currently – as of August 14 – ranked 21st in the global top sellers on Steam. That might not sound groundbreaking on its own, but the ranking is based on revenue, not sold units.

With a launch discount, Servant of the Lake currently costs only 5.99 Euros and, unlike other revenue-heavy titles, does not have its own loot box economy. So it needs to sell quite a few times to break into the top 50.

However, the success is not as random as it may seem at first glance. Servant of the Lake is the latest title from the Dutch developer studio Rusty Lake and is part of a series of surreal mystery games, effectively the “Rusty Lake Cinematic Universe”.

The individual titles can be played and understood on their own, but all play in the same universe and are embedded in a larger, coherent lore that players uncover piece by piece. At the center, time and again, are the Vanderboom family and the mysterious cubes.

Rusty Lake relies on a hand-drawn, unmistakable style with mysterious animal creatures, clever puzzles, and a morbid, Twin Peaks-inspired humor.

Since 2015, a community has formed that exchanges ideas about the still open puzzles and eagerly anticipates new releases.

Even against this backdrop, Servant of the Lake had an exceptionally strong start and has earned almost three times what the previous top title “The Past Within” made (via SteamDB). While the games are also available for iOS and Android, we don’t know the total player numbers, but Rusty Lake must surely be quite satisfied starting the weekend.

Do you want to join the “RLCU” too? How convenient that the other “Rusty Lake” games on Steam are currently 50% off – and the rest are free anyway. As for my part, I know exactly what I will be playing this weekend. And you? Let us know in the comments what is on your play schedule!

According to their own statements, Rusty Lake is heavily inspired by the mystery series Twin Peaks. Why MeinMMO author Christoph watches the series at least once a year, and what made 2025 a special rewatch, you can read here: 35 years ago, a cult series appeared that is perfect for mystery fans and only received a 3rd season in 2017.

This is an AI-powered translation. Some inaccuracies might exist.