The fashion brand Gucci is founding a Gaming Academy together with FACEIT. If that isn’t hard to imagine, the video provides even less clarity.
Gucci is a luxurious high-end fashion brand from Italy. The fashion giant is now establishing a Gaming Academy in collaboration with FACEIT, the largest competitive gaming platform.
This aims to facilitate the transition from amateur to professional in eSports in a similar way to the academy programs of traditional sports.
Here you can see how the Gucci Gaming Academy proceeds:
The academy is to be established along with partners such as the World Health Organization, which will provide expertise on health topics.
This is intended to ensure access to psychologists to discuss topics like “performance under stress” or “dealing with the spotlight.” Additionally, players will be educated on player contracts and creating their own brands, as well as how to compete professionally while maintaining a healthy mindset.
The players will be selected by FACEIT and admitted to the academy.
What do you think about a high-fashion brand now entering the gaming scene?
