The head of the Epic Games Store, Steve Allison, spoke about the current state and future plans of the launcher. He also talked about how they plan to deal with Steam as a competitor.
What is Steve Allison planning for a relationship with Valve? In an interview with IGN, the head of the Epic Games Store, Steve Allison, discussed the platform and the upcoming goals. Currently, around 68 million people use the store monthly, a significant portion of whom are also on Steam.
Steve Allison explains that while they would be happy to see larger numbers than Steam, that is not the plan: “Our goal is not to dance on the grave of Steam or anything like that. We want to create a sustainable place where developers can expect to sell 25 to 30% of their games.”
One of Epic Games’ biggest games is Fortnite:
Epic Games focuses on mobile and Fortnite
What are the goals of the Epic Games Store? The Epic Games Store aims to achieve a market share of 25 to 30% on PC. The platform should become so relevant that developers cannot overlook it and it is regarded as a “must”.
Furthermore, Steve Allison states that the Epic Games Store should not only operate on PC. It should be cross-platform, serving as a hub on both PC and Android and iOS. Naturally, mobile titles such as Genshin Impact are also in focus.
In the future, customers will be drawn to the Epic Games Store by offering exclusive cosmetic items in Fortnite. If one purchases a specific game in the Epic Games Store, a specific corresponding item will be unlocked in Fortnite. For example, those who purchased Hogwarts Legacy in the Epic Games Store were able to enjoy a chocolate frog backpack for their character in Fortnite.
The store itself is also set to be revamped and receive community features.
A significant advantage of the Epic Games Store is the regular giveaway of video games. Hogwarts Legacy has also been among the games given away. This feature is well received by users of the Epic Games Store: Big competitor of Steam lures players for years with free games, has conditioned them perfectly: ‘I set up an alarm’
