The actor and musician Jack Black recently opened a gaming channel on YouTube. Nearly 3 million people follow the star and are simply thrilled. We are getting to the bottom of this phenomenon.
What happened? Those who are actively on YouTube in recent weeks cannot have missed Jack Black. He opened his gaming channel “Jablinski Games” in December and fascinated millions of people.
In no time at all, he broke a million subscribers and is now already approaching three million subscriptions. His videos are celebrated by the gaming community and Jack Black is already posing serious competition for gaming giants.
But why is the bearded actor so well received? Why are thousands of fans celebrating his videos?
That’s why Jack Black is so successful
This is Jack Black: Anyone who knows Jack Black knows how he is: down-to-earth, humorous, and simple. Even though the all-round talent has already earned millions of dollars with films and his band Tenacious D, Black remains himself.
He doesn’t wear expensive clothes or flashy gold chains. He prefers band shirts and long beards. If you met him on the street, you wouldn’t guess that Black is a famous movie star.
That’s why he is so well received: On his YouTube channel, Black presents himself just as he is known. His videos are edited by his son, and the camera work is shaky. Professionalism is relatively absent, but that’s exactly what makes Black so likeable.
The fans identify with Jack Black. He is not one of the big stars who adorn themselves with showiness and money, but comes across as a real buddy type. Watching his videos gives you the feeling that you are watching a friend.
This is what his videos look like: His videos are full of poor effects and weak image quality. But Black doesn’t need that, as he scores with his charisma. In the first video, he doesn’t play popular trending games like Fortnite or Call of Duty, but goes to a pinball museum and plays “old school,” as Black puts it in one of his videos.
When looking at the YouTube channels of other film stars, a huge team of people stands behind. They film, edit, and process the videos to make them look particularly professional.
Jack Black deliberately chooses not to take this path but sticks to his simple line. He doesn’t want to stand out but invites viewers to be his friends. However, that’s exactly why he does stand out from the crowd of those trying to be the best and biggest.
This is how Jack Black could be a competitor: In his first video, Black announced that his channel will be bigger than Ninja and PewDiePie. If you look at his current growth and the consistently positive reactions from fans, “Jablinski Games” could really become big.
One wonders if and when Black will pick up the controller and finally start gaming for real. If he stays true to his line and continues to regularly upload videos, the gaming giants can expect a serious competitor.
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