OpenAI shuts down the video AI Sora. Sora has reportedly been facing financial issues for a while. Many users now hope that its end could also impact RAM and storage prices.
Why is Sora being discontinued? Sora was launched in December 2024 as a video tool by OpenAI, enabling users to create videos of up to one minute in length. In 2025, a billion-dollar deal was made with Disney for certain usage rights.
Sora has primarily faced criticism because the AI-generated videos could scarcely be distinguished from real videos. This was often referred to as “AI Slop” and criticized.
On March 25, 2026, OpenAI unexpectedly announced that it intended to cease operations of the AI video app Sora (via Tagesschau.de). According to reports, Sora has allegedly been under financial pressure for a while due to insufficient usage of its paid services.
The community now hopes that the end of Sora is a good sign for RAM and storage prices. This is because AI like ChatGPT is responsible for the continuous rise in hardware prices over the past months. If you want to know how RAM prices currently look, check out our RAM price tracker on MeinMMO.
OpenAI ends Sora, players now hope for falling RAM prices
What are the hopes? In a Reddit thread, the end of Sora and its app is extensively discussed. Many users view artificial intelligence as the factor that has made many tech products unaffordable. Some therefore hope that prices will finally drop after Sora’s end, or at least that inflation will flatten, or that the AI bubble could finally burst.
However, even within the community, many are skeptical; for example, someone writes in response to the question of whether RAM will become cheaper again: “No, they will simply use the RAM for other purposes.”
Will RAM prices drop with the end of Sora? That is quite unlikely. Major manufacturers such as Samsung or SK Hynix have already signed long-term contractual agreements with data centers and significant AI projects.
Therefore, large portions of production will, in the coming months and years, go into various AI projects that are currently being developed. Some productions are already booked out for years due to high demand.
Additionally, available resources are primarily used for expensive high bandwidth memory (HBM) and enterprise SSDs. Even if resources are freed up due to the end of Sora, they will likely be quickly utilized by another project, perhaps even by OpenAI/ChatGPT itself.
OpenAI itself stated that it wants to focus on other areas after the end of Sora. Moreover, the company behind ChatGPT recently secured several billion US dollars in another funding round. Therefore, there does not seem to be an end in sight. Furthermore, besides Sora, there are other video alternatives, such as Veo 3.1 from Google/Gemini.
This AI-induced scarcity will not simply be balanced out just because OpenAI is now discontinuing its AI video tool. Sora is believed to have incurred huge costs for OpenAI, leading many to suspect that the parent company simply had to pull the emergency brake here.
RAM and SSD prices have skyrocketed and continue to rise. A semiconductor manufacturer manager states that it will take a few more years for prices to drop again. There is still little sign of an end to AI: Data centers consume RAM and SSDs, but now we know when prices could drop again
