The famous YouTuber “Ludwig” sold his company for $2 and stated that he already has enough money.
Who is it about? Ludwig “Ludwig” Ahgren is a 28-year-old American YouTuber.
- Ludwig is a former player and commentator of “Super Smash Bros” and was a successful streamer on Twitch
- In 2021, Ludwig switched from Twitch to YouTube and has over 5.8 million subscribers on his main channel there. His videos regularly reach hundreds of thousands to millions of viewers
- Ludwig is now known for large events like chess boxing
Sold for $2 because he already has enough money
What kind of sale is this? Ludwig announced that he sold his company “offbrand”.
Offbrand is an agency that takes care of the planning and production of digital events. Implemented events included a dodgeball tournament and the Streamer Awards 2024.
In videos on YouTube and TikTok, Ludwig explained that he sold offbrand to the company’s employees for $2. Until the end, he had been the owner of the company, but now it will be cooperatively managed by the employees. Everyone who works at offbrand now has the opportunity to jointly decide what happens in the company.
According to Ludwig, money or success played no role in the sale of the company. He will continue to work in the company, just no longer be the owner. He believes this is the best way for a stronger and happier work culture and a sustainable company.
I was the largest owner of Offbrand. I invested the most money, and… as you know… that’s how corporations work in general. Whoever puts in the most capital gets the largest share. But I thought to myself: ‘What am I going to do with all these shares? What’s the goal?’ Is it that when I eventually retire, I can cash out and get a big payday? No! […] I made a ton of money. So much that I don’t think twice when I buy a $4,000 tungsten cube. And personally, I feel like when you have that much money, you are doing well. I feel like I don’t need any more.
Ludwig talks on YouTube about selling the company for $2
On TikTok, Ludwig also added that he can no longer sell the company to businesses like Amazon for millions of dollars. After all, he is just an employee now and no longer an owner.
You can watch Ludwig’s TikTok video here:
With the sale also comes a new department
In the YouTube video, Ludwig also explained that offbrand will receive a department called offbrand Games. This will be a “Game Publishing Studio”, with its first game being the fighting game “Rivals 2” set to be released in 2024.
Additionally, Ludwig announced that the content creator and former Blizzard employee Jason Thor Hall aka PirateSoftware will be the strategy director of offbrand Games. This could prove to be a good omen for the company, as Hall has already managed to grow massively in just a few months on his own channel: Former Blizzard employee grows on Twitch by more than 1,000% in 3 months because he does not mark a checkbox
