The 29-year-old Kaitlyn “Amouranth” Siragusa is one of the most successful streamers on Twitch. In an interview, she shares her pragmatic view on the streaming platform. It is an “advertising space that pays her when she puts ads on it.” She uses the platform as a “funnel” to lure customers who see her on Twitch to her OnlyFans page.
Where do the statements come from? Amouranth has given an interview with Jake Lucky, who mainly uses Twitter as a platform.
This is what Amouranth says about how much money she makes:
- Amouranth earns about $100,000 a month from subs and ads on Twitch
- With her OnlyFans page, she makes about $1.5 million a month
- In addition, she has income from other businesses, such as gas stations, in the range of $85,000 – these are especially important for her from a tax perspective
Twitch as a “funnel” to guide fans to OnlyFans
This is how she sees Twitch: The streamer is then asked in the conversation why she still streams on Twitch when she makes so much more money on OnlyFans. Is she on Twitch out of pure “joy”?
But joy has little to do with it, Amouranth explains. While she does enjoy streaming “somehow,” the reasons lie elsewhere:
Twitch is a billboard – that pays me to put ads on it. It is a funnel. Other social media sometimes just distribute shadow bans for sexy content. Your reach is really destroyed on every other platform – except on Twitch.
Twitch is also the platform with the highest “conversion rate” – the platform that can drive the highest percentage of users to OnlyFans.
After Hottub and ASMR meta, Amouranth now plays the “funnel meta”
What is behind it? Amouranth has a clear business model:
- She appears sexually provocative but still relatively tame on platforms like Twitter, Instagram, or Twitch – this content is free
- Those who see this and want “more explicit” pictures of her, she lures to the OnlyFans platform, where her content costs money
Twitch is the most attractive advertising platform for her: on the one hand, she is paid for her content there, and on the other hand, there is no filter that limits her reach.
After Amouranth had her breakthrough with the “Hot-Tub” meta and then used the ASMR meta to grow, she apparently has now fully played through Twitch with the “funnel” meta.
Amouranth exploits Twitch – Twitch apparently never anticipated this model
Is Twitch meant for this? Not really. Twitch is actually a self-contained platform:
- Streamers entertain their viewers – mainly with gaming streams
- In return, streamers receive money through donations and subs
- Additionally, streamers can finalize advertising deals
Recently, conventional Twitch streamers complained that the conditions on Twitch are getting worse for them
The business model that Amouranth uses by abusing Twitch as “advertising space for another platform” has apparently never been anticipated by Twitch. It is unclear whether Twitch will do something about it or let it go.
As openly as Amouranth talks about her strategy, she seems to have no fear of consequences.
For formally, Amouranth apparently does not violate any rules as long as she does her “18+” things on another platform and only uses Twitch as a funnel to lure viewers there.
However, with this “funnel” meta, some other streamers and also viewers have large problems.
As early as 2021, the German streamer MontanaBlack demanded that Twitch must intervene:
MontanaBlack demands: Twitch must intervene against the new trend
