In World of Tanks, players in North America are being given a tank and they already know that they will hate it. So instead, they are giving away a garage slot.
For Christmas, players of World of Tanks in North America are getting the Tier 3 tank 43 M. Toldi III. That wouldn’t be anything special in itself. The kicker is how it’s being sold to the players.
In a video, a sleepy developer appears. His boss had pulled him away from reddit because he thought he was telegenic and charming, he mumbles monotonously. Then he promises with little enthusiasm to give the players a free garage slot.
His boss enters the frame: No, no! We’re not giving away a garage slot, we’re giving away a tank!
“Yes,” says the dev. “But it’s so bad that they’ll just sell it immediately and keep the garage slot. Just like the last times.”
The boss tries to argue but finally admits: “Okay. The last gift tanks were really all bad. But this time, it’s different!” That doesn’t convince the developer much.
Great video that shows that the developers can be very self-referential. What do you think of the campaign?
