After 3 years on YouTube, Ludwig Ahgren returned to Twitch and wanted to activate the money trick of streamers like MontanaBlack: repurpose stream content and cash in double. But that’s not as easy as it seems.
What is this money cheat? Successful Twitch streamers can earn money quite easily by repurposing their content on other platforms. In particular, YouTube is extremely lucrative and sometimes generates more revenue than the original streams.
This repurposing is one of the reasons why we observed in 2024 that many big YouTubers suddenly go to Twitch. One of them is Ludwig Ahgren, whose exclusive contract with YouTube ended in late 2024.
However, back on Twitch, he noticed a problem: Others were uploading clips from his streams on their own YouTube channels and were more successful than he was. The streamer said he was being outright robbed.
Streamer fears for his main channel, changes strategy
This is the MontanaBlack solution: In his original stream on the topic, Ludwig announced that he would not hit the so-called clip channels with copyright strikes. Instead, he wanted to hire some of the operators and let them manage his own highlight channel.
The streamer explained that the clip channels satisfy a need of the viewers, who would clearly label stream clips and, above all, be quickly found on YouTube.
This is a strategy we know from MontanaBlack, who took over two of these clip channels. The operators have since received a profit share. They are now so successful that the streamer is cutting their shares.
In another update, Ludwig adjusts his strategy again. As the streamer explains, his own highlight channel is now doing very well: there are more regular uploads, and the views are great. However, something is supposed to change again now.
Previously, however, Ludwig had expressed concerns that his main channel might suffer from the clips. Many streamers had given up their original main channels over time, only using their “trash” channels. To avoid this fate, Ludwig wants to continue uploading more elaborate videos to his main channel.
The main channel, however, will not only receive self-produced videos but also stream clips. More elaborate stream formats, such as the gift exchange with Papaplatte, are expected to end up there. The videos are likely to be edited more professionally than the relatively “pure” content of the clips.
Ludwig now says: If the clip channels infringe on the contents meant for the main channel, he will now “nuke” them, that is, get them struck. He considers this justified, especially if he clearly states that a segment is intended for the main channel. Because if the views are spread over several uploads, less money will remain for his editors who are involved in video performance.
Thus, Ludwig is still following in the footsteps of MontanaBlack, who wanted to hire someone to punish content thieves .
Even if the strategy is lucrative, earning money with live content on Twitch and then cashing in again through uploading the same content on YouTube carries risks. The two platforms appeal to different target groups, and not every YouTube fan wants to be satisfied with stream clips: HandOfBlood follows Gronkh, takes new paths, alienating old fans.
