The German Twitch streamer Metashi12 talks about why he does not run ads on Twitch and even reveals his earnings.
Who is the streamer? Metashi12 has been streaming on Twitch since at least 2016 and has built a loyal and steadily growing community over the years.
His streams are particularly known for their focus on the game World of Warcraft, which he has streamed an impressive 6,500 hours. But the survival game Rust also plays a significant role in his content, where he has over 2,000 hours.
In the last three months, he has averaged 3,500 viewers per stream (via Twitchtracker).
Even though it is his main content, WoW has frequently been declared dead:
What issue does the streamer address? Recently, Metashi12 discussed advertising revenue on Twitch in one of his streams and uploaded a video on TikTok. In this video, he criticizes the constant confrontation of viewers with ads.
He says: “How many people here in the chat have watched television and at some point thought: Oh man, if you watch The Lord of the Rings on ProSieben – the movie is 7 hours long because 4 hours of that is just ads and I can’t take it anymore.”
He further elaborates that his viewers should imagine that they are the person switching from ProSieben to Twitch, only to be confronted with ads again – every hour 2-3 minutes. His words clearly strike a chord with many of his viewers.
How does advertising work on Twitch? Monetization on Twitch occurs, among other things, through ad revenue. Streamers have the option to run ads in their streams and receive corresponding compensation for it. The amount of revenue varies depending on the duration and frequency of the ads shown. This represents an important source of income for many streamers, allowing them to make a living.
€9,000 advertising offer for one month
However, Metashi12 decides against this path and opens his advertising offers on Twitch in a stream to show his viewers transparently what earnings he is missing out on.
He reads: “3 minutes – estimate: $1120 to $3040. 4 minutes – estimate: $1475 – $4000. 5 minutes – estimate: $1825 – $4960. That’s what I would get from Twitch for ads in a month if I were to run them.” However, he adds: “It’s just not worth it.”
In March, he also received a special offer from Twitch. According to his statement, during the event “March with Heart” while streaming the game Elden Ring, he was offered €9,000 a month for ads. But he also declines this offer.
Why does he decline? Metashi12 explains his decision with the words: “What do you think, how many viewers would you disappoint if they always have to watch ads?” and that is exactly the reason why he would turn down such offers. “On one hand, you have disappointed viewers and on the other, you have money,” explains Metashi.
He further explains that he is in the fortunate position to be able to decline such offers because his viewers compensate for it with subs (subscriptions). “So I don’t have to do it, so I won’t,” he says.
Viewers agree with Metashi
The comments under his TikTok clip reflect great support. Many users explain that they no longer watch some streamers for this reason.
- BlueflameGT writes: “That’s why I removed Elotrix”
- Stefan writes: “I’ve sorted out some streamers I’ve watched for years for this reason.”
- TerraPrint.at writes: “I eventually left Twitch completely because there were ads everywhere for a time. The same goes for podcasts; I also lose it when there are always ads during an exciting talk.”
- Dimitrios K. writes: “Ads can be so disruptive when something really intense is happening and you miss out on everything.”
Also, the German streamer NoWay4U recently revealed his advertising revenue and explains why he declines them: German Twitch streamer NoWay4U was offered €60,000 a month for 3 minutes of ads, but declines
