The former CoD pro Matthew “Nadeshot” Haag (32) is currently one of the highest-earning streamers on Twitch. He accidentally showed this to thousands of viewers.
Who is number 196? The streamer is Matthew “Nadeshot” Haag, a former CoD pro and CEO of the gaming organization 100 Thieves. Due to his other commitments, he has been less active on Twitch in recent years, but in 2024 he is returning to streaming more frequently.
Over the past 365 days, the 32-year-old ranks 196 on Twitch regarding watch time: the number of hours viewers have spent watching his stream (via SullyGnome, as of: 11/12/2024).
On Twitch, Nadeshot primarily streams shooters; in 2024 Valorant was his game, but with the release of Black Ops 6, he has focused on Call of Duty – and with great success. In the past few weeks, he earned nearly $240,000.
Everything started with CoD for MontanaBlack as well.
Nadeshot accidentally shows his earnings to thousands of viewers
This is how much he earns: Nadeshot has made almost $240,000 on Twitch in the past 30 days. He revealed this accidentally when his opened browser tab was displayed instead of the Winner’s Circle in Call of Duty.
Most of his earnings come from subs, specifically paid subscriptions, with gift subs making up the largest portion. $116,700 came solely from sub gifts. This is complemented by $19,000 from purchased subs and $16,000 from Prime subs.
On top of that, Nadeshot can look forward to $71,000 from advertising revenue. However, he still has to pay taxes on the earnings. From what remains, he is expected to invest a significant portion into a supposedly fair cash shop.
You can see the crucial moment here:
How did he achieve this? Since November 1, 2024, Nadeshot has been holding a subathon for the current Call of Duty: Black Ops 6, a marathon stream that continues to extend as viewers subscribe to his channel. During the period from October 13 to November 11, he was online for nearly 400 hours, although he spent at least part of that time sleeping.
This currently places him 5th among streamers with the most active subs (via TwitchTracker). In addition, the advertising revenue contributes to this, as many streamed hours also mean a lot of ad broadcasts.
Nadeshot cannot regularly achieve such earnings with Twitch, and this is likely an exceptional situation for him. Nonetheless, he has just earned three times what one would typically make in the USA over the course of a year – and there is still no end in sight for his subathon (via United States Census Bureau).
Why is this special? In 2024, Nadeshot was mostly between 3,500 and 4,000 average viewers. While he is one of the larger streamers on Twitch, he is still far behind the top names like Kai Cenat, ibai, or the German Papaplatte, who all pull in several tens of thousands of viewers on average (via SullyGnome).
However, such subathons repeatedly show that it is not so much about how big a streamer normally is, but rather how well they can engage their community. Even with relatively few viewers, substantial earnings can come together: Fans convince small Twitch streamer to undertake a crazy project to support him – It’s been live for 26 days now
