The fantasy MMORPG The Elder Scrolls Online has recently used the server message to draw attention to the Senche-Leopard, a special mount in the game’s shop. This will not be done in the future.
The fans’ feedback was clear: The server-wide messages in yellow should only be used in emergencies, not as advertising space for Zenimax. The voice of the people, as a Zenimax employee said, has been heard loud and clear. They will not do this anymore in the future, but will find other ways to ensure players do not perceive it as disruptive.
We heard our players loud and clear that they didn’t like the in-game messaging, so it’s gone the way of the dinosaurs. We’re working on better in-game messaging about limited-time offers and sales that aren’t as intrusive.
It was also only an exception in this case, as the Senche-Leopard was only available in the shop for a very short time. They wanted to make as many people aware of it as possible.
