The upcoming MMO shooter The Division relies on viral marketing – quite literally.
You innocently click on an email from Ubisoft, are asked to scan a banknote or enter identification details, and are presented with a virtual analysis: Where does the bill come from? How old is it? What distance has it traveled? What traces of marijuana and cocaine does it contain? What bacteria are on it, and how can they ruin the viewer’s health?
If you thought: That’s clever of Ubisoft, they want us to give them all our money – you are only partially right. The joke is: In The Division, the virus that causes all the trouble at launch spreads through the banknotes and what is on them.
If you want to check out the “viral campaign” yourself, here’s the link.
The Division is set to be released on March 8 for PC, Xbox One, and Playstation 4. There will be a beta before that.
