Ubisoft is celebrating the sixth anniversary of its almost shelved loot shooter The Division 2 and is being generous. It is handing out plenty of gifts. Players can level up five times faster than usual. This is good for the player numbers on Steam and viewership numbers on Twitch. The Division 2 hasn’t had this many players on Steam in two years.
What is happening with The Division 2? Quite a lot is coming together for The Division 2. They are celebrating the 6th anniversary, and Ubisoft is giving out some gifts:
From March 11th to March 18th, a “Global Event” is running for a week, where every player earns five times the experience points as usual.
There are also some gifts: a special backpack for the anniversary.
Additionally, “Twitch Drops” are active, giving players special rewards when they watch streamers with these drops activated for a total of 3 hours during the week. As a special prize, there is a Universal Weapon Skin.
Moreover, The Division is currently on sale on Steam: the game is reduced to €7.50. For €10.78, you can get The Division 2 and the very good first part as a bonus.
In the video for the 6th anniversary, they also show first images of the new DLC:
Player numbers for The Division 2 are better than they’ve been in 2 years
This is the impact: Player numbers on Steam have increased by about 33%. At its peak, there were 6,820 players, a number that hasn’t been seen since May 2023.
On Twitch, viewership has increased by 89% in the last 3 days. In Germany, streamer CharlesCineaurant is playing the shooter, averaging 640 viewers and reaching a peak of 1,023.
Massive celebrates 6 years of “The Incredible Journey of The Division 2”
This is what’s behind it: The developers at Massive are making a big deal out of the anniversary and explaining how well the game is doing and how loyal the fans are. This certainly raises some eyebrows.
The Division 2 made the mistake of practically halting development a few years ago, allowing the team time for Hollywood adaptations like Avatar and Star Wars. The game has never really recovered from that.
While the franchise is supposed to continue, in practice, The Division 2 has been in sort of a maintenance mode for many years. The game was also released on Steam quite late, so the numbers there are not very representative.
It can be assumed that the maximum number of 6,800 players currently playing The Division 2 on Steam is merely a fraction of the players who played the game upon its release 6 years ago: This is the status of The Division 3, Ubisoft’s unloved stepchild.
