In the online shooter Star Wars Battlefront , analysts have now identified a sales hit. This was significantly driven by the marketing machinery in conjunction with the movie.
Fortune magazine believes and cites analysts as proof that Star Wars Battlefront made an incredible amount of money in December – also thanks to the Star Wars movie hype.
Analyst Michael Pachter estimates 6 million units sold in November and another 6 million in December. At an average selling price of $55, that would mean revenue of approximately 660 million USD.
Another analyst, Evan Wilson, even expects 13 million units sold. However, he believes that many of these games have already been sold at a reduced price.
According to Joost van Dreunen from Super Data, there is no doubt that the positive response to the movie helped sell Star Wars Battlefront and the numerous other Star Wars titles. Analyst Randy Nelson believes that the massive marketing budget of 350 million dollars for the film likely contributed to the success.
It seems that the “perfect storm” of marketing, a shooter game, Christmas, and the movie is responsible for Star Wars Battlefront ultimately meeting the high expectations. Even in November, it didn’t seem likely that Battlefront could meet these goals.
