One of the most important questions about the new PlayStation 5 is probably its price. Sony’s CEO, Jim Ryan, has now stated that they do not necessarily want to offer the lowest price.
Here is what he said: Sony’s CEO and President, Jim Ryan, spoke with gameindustry.biz about the launch of the new PlayStation 5 and the current situation in the gaming market.
They also discussed whether it is currently a good time to sell expensive electronics. After all, the global economy is heading towards a recession and money is becoming tight.
In response, Ryan provided some initial insights into the pricing strategy of the PlayStation 5.
Sony focuses on value for money
What Ryan said: First, he talks about how the gaming industry has benefited from this crisis. After all, people stayed home and played many video games. Ryan also states that no one can estimate how severe the upcoming recession will be and how long it will last.
He then discusses how Sony can address this issue:
I believe that we can best tackle this by offering the best possible value proposition. I don’t necessarily mean the lowest price. Value is a combination of many elements. In our field, it means games, the number of games, the depth of games, the breadth of games, the quality of games, the price of games… all these elements and how they leverage the platform’s capabilities.
Jim Ryan in conversation with gamesindustry.biz
What does this mean for the price of the PS5? Of course, it must be noted that the interviewer’s question was directly focused on the price of the PS5. In response, Ryan did not provide exact numbers, but this little insight is certainly interesting.
Thus, Sony does not aim to be particularly cheap, but rather to deliver strong quality, which may also come with a price.
Especially interesting is this in comparison to Xbox Series X. This console is also set to launch at the same time and stands in direct competition. However, Sony deliberately does not say that they will take on the price war against Microsoft and the Xbox, but rather focuses on the strength and quality of the PlayStation.
He also talks about the breadth of games, possibly referring to the numerous PS5 games that have already been confirmed.
What else was said? Ryan reaffirms that despite all the current problems, the PlayStation 5 is definitely set to launch during the holiday season and the launch will also be worldwide.
More information about the PlayStation 5 is expected to come soon. On June 4th, Sony is planning a conference for the PS5 and is calling it “the future of gaming.” We can look forward to more information about the price of the new console being revealed there.
