Niantic, the developer of Pokémon GO, is working on a new app that aims to sustainably change tourism.
With the huge success of Pokémon GO, the game developer Niantic has made a name for itself. Now, they are working together with the World Tourism Organization on a new app that aims to bring tourists closer to the world using AR technologies.
In a statement on Niantic’s website, the game developer explained that they are working to promote tourism sustainably and to view the world from a different perspective.
Niantic’s partner is the UN
Who is Niantic’s partner? The World Tourism Organization UNWTO is a specialized agency of the United Nations and advocates for responsible tourism worldwide. Since last summer, they have been conducting the “Travel.Enjoy.Respect” campaign, which also includes collaboration with Niantic.
What is the goal of the cooperation? Together with Niantic, the UNWTO wants to show tourists attractions they wouldn’t have visited without this app. This should happen with the AR system that Niantic uses. The app is especially intended to be used in developing countries to promote tourism there.
Explore your neighborhood: The app users’ neighborhoods are also to be included. The app should show new places to discover in the immediate vicinity of the users.
What can Niantic contribute? Through Pokémon GO, but also through Ingress, Niantic has a player base worldwide. Through millions of player data, they could identify regions that are especially in demand and work out new destinations with the help of regional players.
Could Pokémon GO help? In Pokémon GO, as well as in Niantic’s game Ingress, players can see images of real landmarks on PokéStops and portals. These images could also be useful for the new app.
What do you think about the tourism app? Is that a good idea?
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