A US survey asked 6200 people what their favorite brand in 2020 is. Two gaming brands rank at the top this year among people under 40: Millennials prefer Sony’s PlayStation. Among respondents under 25, Microsoft’s Xbox takes the top spot.
What kind of survey is this? It is the “Brand Intimacy 2020 Study” by the agency MBLM. 6200 people were asked for their opinion about 56,000 brands in the USA, Mexico, and the United Arab Emirates.
The New York branding agency (MBLM) aims to find out how consumers perceive brands and what relationship they have built with these brands.
The survey is in its tenth year and will be published in a few days. Some results are already known.
PlayStation replaces YouTube as the most popular Millennial brand
What about the Millennials? In this survey, Millennials (or Generation Y) are considered to be people born between 1981 and 1996. This is a generation where most have now entered the workforce. They are now between their mid-20s and late 30s.
Among Millennials, the preferred brand in 2020 is PlayStation, ahead of Amazon, the retail chain Target, and Disney. Xbox ranks 9th, and Nintendo comes in 10th.
A spokesperson for MBLM says: “PlayStation has been a strong brand for Millennials in our study for years, and in 2020 they are top performers, especially among men.”
Millennials would form strong bonds with brands in the media and entertainment industry.
In the 2019 study, YouTube was still the most popular brand for Millennials, followed by Apple and Netflix.
What does Gen Z say? Gen Z, also known as “Zoomers,” are born between 1995 and 2012. In the survey, they chose Xbox as their favorite brand. Following closely are Spotify and Sephora, a cosmetics chain.
Forbes speculates that the connection to Xbox could have arisen due to Minecraft. The game is extremely popular among young gamers.
The survey is particularly interesting in 2020 because gamers will be faced with a purchasing decision at the end of the year:
Many readers of MeinMMO already know which console they will choose:
