The YouTuber and Twitch-streamer Sascha “unsympathischTV” Hellinger opened his own vegan burger shop in Hamburg a few weeks ago. Suddenly, the neon sign above his shop was missing. His suspicion: theft, but the content creator seems to partly be to blame for the disappearance.
Who is it about? The Twitch streamer unsympathischTV was able to open his own burger shop on May 3, 2025: BETR. Right in the middle of St. Pauli, he offers his vegan burgers, fries, and oatshakes.
With Twitch streamers Trymacs and Varion, unsympathischTV has the podcast Offline + Ehrlich, where he talks about the latest events surrounding his shop.
Because not everyone seems to be a fan of the shop. One reason could be the lack of an option to pay with cash, the other: The neon sign that brightly illuminates above the shop.
“Who of you was that?”
On May 23, 2025, unsympathisch posted a video on one of his TikTok channels where he showed, outraged and helpless, that the neon sign of his shop is no longer there. He asked: “Who steals an LED sign? (…) Who of you was that?” (via TikTok).
In the latest episode of the podcast Offline + Ehrlich (via Spotify, from minute 03:38), unsympathischTV now reveals that it actually happened quite differently with the neon sign.
unsympathischTV reports that he was in the USA for content filming and thus could not be on-site at his shop. A colleague sent him a photo of the front of the restaurant with the removed sign.
The Twitch streamer assumed it was stolen and then made his TikTok video. However, he later learned that the sign had to be removed by his team because they did not have a building permit.
They were just in the process of getting such a permit. unsympathischTV thought he could leave the sign up until then, that was at least his last stance.
He believes that one of the locals complained about the neon sign, as he further states: “If no one complains, then the city doesn’t know about it.” In his opinion, the forced removal can only be related to a report from one of the locals.
Further, unsympathischTV states that although it is the locals’ right, he just finds it “ridiculous.” He still wants to do everything “by the book” and get a permit for everything that requires one.
Overall, the burger shop is a success. When it comes to other criticisms of his shop, unsympathischTV also sees some of the blame on himself: Twitch streamer wants to sell vegan burgers in Hamburg, faces criticism – His reaction: “We are also to blame”
