The CEO of Activision Publishing, Eric Hirshberg, is leaving. In recent years, Hirshberg made a name for himself with statements about Destiny 2 and Call of Duty among players.
Every time someone from Activision commented on Destiny or Destiny 2, it was Eric Hirshberg. He told the US site Polygon back in November 2014 that Bungie was working on Destiny 2. Even earlier, Hirshberg had speculated that Destiny might come to PC, or maybe not. The PC is a great platform for Destiny, but there were already four platforms at launch.
A statement that should keep shooter fans on PC occupied for three years.
The man who promised us a robust pipeline of great content for Destiny 2
Destiny fans will also remember Hirshberg’s statement from November 2016, that a steady stream of game content was planned for Destiny 2. The statement that Destiny 2 should appeal to an even broader audience also comes from him.
Hirshberg is the CEO of Activision Publishing and, as such, has only Activision Blizzard’s CEO, Bobby Kotick, above him.
As it is now known, Hirshberg will leave his position and Activision in March. That reports the business site Venturebeat with official statements from Hirshberg and Kotick.
Call of Duty, Skylanders, and Destiny – the milestones
Both he and his boss, Bobby Kotick, have only the best words for each other. For Hirshberg, the job at Activision was the opportunity to lead an outstanding team.
Kotick states that during Eric’s time as CEO, they achieved historic performance and great success. They will miss him, but Hirshberg leaves Activision in a fantastic position.
In the last year, 2017, Call of Duty: WW2 and Destiny 2 were the two best-selling console games in North America regarding revenue.
Hirshberg – master of marketing campaigns and franchises
Activision will now search for a successor for Hirshberg.
As a legacy of Hirshberg, how he viewed video games will likely stand out. For him, they were not products, but brands. During Hirshberg’s tenure, the release of Destiny in 2014 and Skylanders in 2013, a brand that connects toys with gaming, took place.
Impressive commercials for Call of Duty
Hirshberg was at Activision for eight years. With the spectacular marketing campaign “There’s a soldier in all of us,” Hirshberg brought the shooter Call of Duty into mainstream consciousness in 2010, as Venturebeat knows.
The marketing campaign for Call of Duty: Modern Warfare 3 from 2012 is also considered a milestone. It promoted the idea that beginners and veterans can play together.
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