EA has to admit that they had no idea why you actually found their Battlefield so great

EA has to admit that they had no idea why you actually found their Battlefield so great

The shooter Battlefield from Electronic Arts has been an integral part of the gaming world for over two decades. After the last iteration of the series, EA has learned from its mistakes and made it clear that they want to reshape the future of Battlefield.

What exactly has EA admitted? After EA CEO Andrew Wilson discussed the finances at the investor conference on May 6, 2025 (via finance.yahoo.com), there was a “Q&A” session. In this Q&A, the CEO said the following:

  • “We haven’t really worked on communicating to players what we’re developing and equally, we haven’t worked to understand what they actually want from a Battlefield.”

The core message of the statement is that EA did not understand what players loved about the earlier Battlefields and what they wish for in new installments. Along with this statement, there was another one that shows that EA has learned from its mistakes and wants to work more closely with the community in the future:

  • “While we have always worked closely with the community, it hasn’t been as close as it should have been.”

What has changed at EA? After the disastrous launch of Battlefield 2042, EA has changed its strategy for developing the next Battlefield. Using a testing environment called “Battlefield Labs,” Electronic Arts aims to develop the new Battlefield together with the community. MeinMMO shows you how to participate in the beta.

The video introduces Battlefield Labs:

EA responds to player wishes 

How does EA communicate with the players? Through the Battlefield Subreddit, the official Battlefield account regularly posts updates about Battlefield Labs. The gunplay and control movement (via reddit.com), as well as the destructibility of the battlefield (via reddit.com), have been extensively covered in separate posts.

The player Terranical01 praises EA on Reddit for their transparency in the development of the new Battlefield and writes: 

  • “I really appreciate that the developers are so transparent and give players the opportunity to co-develop the new Battlefield according to the audience’s wishes. I hope the development is going well, and I look forward to hearing more news from DICE.”

Player feedback has exceeded EA’s expectations

This is what the CEO says about player feedback: Battlefield Labs already has over 600,000 testers. CEO Andrew Wilson mentioned in the Q&A that he did not expect such positive feedback: 

  • “Through our play sessions with a core group of Battlefield players in Europe and North America, we’ve already completed thousands of hours of gameplay, and the feedback has far exceeded our expectations.”

After Battlefield Labs has been so well received by the community, EA decided to make the beta accessible to even more players. In North America and Europe, more players are being welcomed to join the test, and for Asia, Battlefield Labs will be opened for the first time.

When the new Battlefield will be released is still unclear, but the CEO assured that it is expected to be released before April 2026. As with any beta version of a highly anticipated game, leaks are also part of the equation. A gameplay video of the new Battlefield has already been leaked on social media, generating over 400,000 views: Almost 400,000 people are watching the leak of the new Battlefield; a developer also comments

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