Under #NoApexAugust, some players planned a boycott of the game Apex Legends and wanted as few people as possible to play the game in August. Now the exact opposite occurred: Apex Legends reached its highest player count ever on Steam.
Recently, we reported on MeinMMO about the boycott #NoApexAugust and how the player numbers on Steam had even increased in the last few days.
Now the game has reached a new milestone in the boycott month: Apex Legends has more players on Steam than ever before.
What was the boycott supposed to look like? Under #NoApexAugust, the focus was on boycotting the game Apex Legends (via reddit). The hashtag circulated especially on the platforms Reddit and Twitter.
Here you can see the trailer for the launch of the new season “Hunted”:
What was the boycott about? Looking at the reddit posts under the motto #noapexaugust, the participants primarily demand technical fixes and bug fixes. Users also complain about what they perceive as improvement-worthy features, such as the matchmaking in the game (via reddit).
How does Twitter react to the milestone in NoApexAugust? E-sports journalist Jake Lucky published a post regarding the milestone of Apex Legends: “Last month, ‘No Apex August’ was all the rage, as streamers and developers contemplated not playing the game. Apex Legends has now reached its highest player count of all time on Steam.”
Below, Jake Lucky shows a screenshot of the Apex Legends Stream Charts (via Twitter).
How is Apex currently doing on Steam? On steamcharts.com, there is a ranking of the top games based on current player numbers.
Apex is in third place behind CS:GO and Dota 2 . While writing this article, there were 295,550 players playing Apex Legends, and the peak was 510,286.
Thus, the numbers have grown compared to the last article on #NoApexAugust, and the game has moved up one place in the ranking of top games (via steamcharts.com).
You can also see on the website that the peak of 510,286 players is currently the largest in Apex Legends history. (via steamcharts.com)
What does the Twitter community say about it? Under Jake Lucky’s post, users write comments like:
- @exocs_: “Apex players forget that they have a crippling addiction to the game”
- @lowkeydbjosh:”‘Dead game. No 1 play.’ I really hate it when ppl [people] comment ‘dead game’, because it’s obviously not a dead game if it lives rent-free in their heads”
- @docx2gamer: “Boycotts like this never work, so companies will never change their bad practices.”
Some are frustrated that the boycott did not succeed, others mock the attempt or considered the boycott doomed to fail from the start.
New season of Apex Legends goes off
Why are so many people playing Apex Legends right now? On August 9, 2022, the 14th season launched under the motto “Hunted” with new content, such as the redesigned King’s Canyon or the new legend Vantage.
With the new season, there were also several changes and fixes in the game. A significant change was, for example, the increase in the level cap in the game.
In the comments under Jake Lucky’s tweet, some users write that many of the game problems that led to the boycott have been fixed by the latest update and that the new season is enjoyable.
However, what exactly caused the increase in player numbers cannot be stated. Perhaps it was the significant attention on the game during the boycott, the new season, or simply coincidence that a milestone in the game was reached precisely in August.
What do you think about the milestone in Apex Legends during the boycott? Feel free to share your thoughts in the comments.
We at MeinMMO conducted an interview with the developers of Vantage and asked for tips.
