EA revives its cash cow shooter – 300,000 players on Steam show that you can still have fun

After a long downturn, things are going well for Apex Legends again, and the developers can be proud of themselves.

How is Apex Legends doing? Apex Legends launched as a shadow drop in 2019 and showed that you don’t need an expensive marketing campaign, but just a trailer at the right moment to achieve great success.

Now the shooter is 7 years old and has reached Season 28. Accordingly, the shooter has gone through many ups and downs. However, it is currently emerging from a long downturn and shooting straight up.

On Saturday, April 11, 2026, the shooter exceeded 300,000 players for the first time in 20 months. While this is still far from the record of 624,000 players in February 2023, it shows that the developers are heading in the right direction.

This trailer is where it all started for Apex Legends:

Start video
Apex Legends Gameplay Trailer

Comeback for Apex Legends

Why are players returning? The start of Apex Legends’ latest Season 28 actually went anything but well. In the last 20 seasons, no launch attracted as few players as Season 28. However, since then, player counts have increased by 50%.

This is also due to the communication from the developers, according to PCGamesn.com. The developers have opened up and discussed the major issues with the community. Cheaters, server problems, and other things that just annoy the players were openly identified.

The firm stance against cheaters and the release of the number of banned players was well received by the fans. The fact that they sought the players’ opinions was also appreciated. There were discussions about improvement suggestions, “Ask Me Anything” formats, and feedback sessions after major patches.

What else is well received? Recently, there was also a crossover with Gundam, which immortalized the Japanese science fiction universe in Apex Legends and provided good variety.

Fans, however, say on Reddit that Apex Legends simply feels good right now, and the developers have made exactly the right decisions. Many find the shooter simply fun, even though they can’t exactly say which feature it is that convinces them.

Apex Legends has fought back over 20 months. With good communication and coordination with the fans, the developers have managed to reverse the downward trend. A Twitch streamer also wants to make Apex Legends great again: Twitch streamer wants to see how hard LoL really is, announces long grind without prior knowledge

This is an AI-powered translation. Some inaccuracies might exist.
Source(s):
  1. pcgamesn.com