Matthew “Mizkif” Rinaudo is one of the most-watched streamers on Twitch. He believes that the platform is not to blame for the lack of viewers for smaller streamers: they just need to get better.
What kind of streamer is he? Mizkif started his Twitch career as a cameraman for the controversial streamer IcePoseidon. The streamer made a name for himself mainly by sitting in front of the camera with attractive women and taking part in every trend and diving into every influencer drama.
The recipe seemed to work: in summer 2022, Mizkif reached up to 50,000 viewers and was among the biggest streamers in the world. But in September, he had a rude awakening when he clashed with a gambling streamer on Twitter, who accused him of covering up a sexual assault by a friend.
After that, things went quiet for Mizkif, but since the end of 2022, the streamer has slowly been making his way back to Twitch. Currently he ranks “only” 77th among the most-watched streamers in the world, but if anyone knows how to be successful on Twitch, it’s Mizkif (sullygnome).
Now he directed harsh words at smaller content creators who want to follow in his footsteps.
Tyler “Ninja” Blevins was also once among the top streamers on Twitch.
Mizkif believes that smaller streamers are to blame themselves
How did he come to these statements? In a stream on May 8, Mizkif spoke about a YouTube video discussing the current state of Twitch. He vehemently disagreed with the point that the streaming platform needs to support smaller content creators more to be discovered.
What does Mizkif have to say about smaller streamers? The 28-year-old apparently believes that Twitch has already done enough to help smaller streamers. There are already plenty of tools on the platform to be discovered by new viewers.
I think most streamers are small streamers because they are not good streamers. And I think Twitch has done a much better job in recent years with recommended [channels] and many other things. I think it’s now 100% fine.
You can watch the full clip here in English:
What should smaller streamers do then? Mizkif added that people just want to complain and whine. They just need to get better:
I don’t know what to tell you, go on TikTok, make more TikToks, make more YouTube shorts, try to grow outside the platform.
The streamer explains that viewers tend to join already established communities. Newcomers must therefore build a community elsewhere and bring it to Twitch to become more attractive to new viewers as well.
Mizkif is also against increasing smaller streamers’ share of the revenue from paid subscriptions, the subs. Larger streamers have long benefited from a favorable 70/30 split, while smaller streamers only receive half of the revenue.
As the 28-year-old explains, this perceived injustice motivated him to make his channel bigger.
