The video game analyst Matthew Ball published an analysis of the upcoming games in 2025, including the statement that developers hope GTA 6 will cost 100 € at launch. A developer from Baldur’s Gate 3 has now reacted on X to the analysis and gives reasons for his hope.
What is this opinion? Matthew Ball, CEO of Epyllion, is known for his expertise in the video game industry. In a 219-page analysis “State of Video Game in 2025“, he also wrote that there is a possibility that GTA 6 could cost 80 or 100 $ at launch.
The reason for this is that the market is getting worse and worse. Among other things, because the development of games is becoming increasingly expensive, and individual games bind players in such a way that they eliminate other games as competitors. The consequence has been numerous layoffs in recent years.
If GTA 6 were to cost 80 to 100 $ upon release, it could be the necessary impetus for the industry to raise sales prices. You can read more details here: Analyst hopes: After GTA 6, new games could standardly cost 100 €
Here you can watch the trailer for Grand Theft Auto 6:
Developer: “That is the uncomfortable truth”
This is what a developer says about it: Michael Douse, a developer of Baldur’s Gate 3, reacted on X to Matthew Ball’s analysis: “You shouldn’t say that out loud!”
He further wrote that a good company should increase in line with inflation, just so that its employees don’t starve. Although this is not the reason why the game industry is currently in a difficult situation, it is “the uncomfortable truth”.
The responsibility lies with game developers to ensure that the offered game can justify the high price and keep its promise.
GTA 6 as a potential pioneer: A comment (via X) criticized that while GTA 6 might be able to have such a high price, it would be more difficult for other games. People would simply wait for a price drop, resulting in nothing being gained.
In response, Michael Douse wrote (via X):
Exactly this is the problem. We are in a strange phase where retail no longer dictates the direction for output and content – but now no one does anymore. There is no standard. It is hard to see through. It’s like in the “Wild West”. Maybe Rockstar has enough influence to set a new rule, and it will depend on that whether others succeed or fail.
It is difficult to assess whether GTA 6 would really lead to a turnaround in the sale prices of video games. One thing is clear: the sixth part of the series will be big, so big that it could become a problem: Gaming expert fears: GTA 6 will be so big that it consumes all the time and money of gamers
