World of Warcraft gained attention last year with a humorous advertising campaign – which has now been quite blatantly copied.
The Axe in the Car Saves the … TÜV?
That in the MMORPG sector everyone steals a little from each other is probably no big secret. How boring would MMORPGs be if fun ideas like pets, group finders, or raids did not exist? Everyone picks up a bit from the others. In Taiwan, they have now taken it a step further and even copied an entire advertising idea.
To promote the new mobile game First Blade, the publishers set up a taxi that has been pierced by a large sword. Who doesn’t feel subtly reminded of Gorehowl, the axe of Grom Hellscream, which sliced a taxi in America a year ago?
What do you think: Cheap copy or clear case of “Good things should be copied”?
