The long-term motivation in World of Warcraft has somewhat fallen by the wayside at the moment. Many players focus only on a single aspect of the game, usually PvP or raids. To encourage these players to try other content, Blizzard will bring new incentives with the upcoming Patch 6.2.
Bonus Events with New Rewards
In addition to the existing holidays, such as the Hallow’s End or the Lunar Festival, a number of new events will soon be displayed in WoW’s in-game calendar. These invite all players to participate in specific activities within the game world, each time focusing on something different: such as PvP, instances, raids, or even pet battles. Those who are tempted to join these events will be showered with new rewards; details on this are still pending.

The goal is clear: WoW is vast, but many limit themselves to a single aspect of the game, and this is what they want to change. Whether this will succeed with such incentives remains to be seen.
The Adventure Guide
To make the game a bit more beginner-friendly for newcomers, there will soon be an “Adventure Guide” that shows heroes what activities they can take on at a certain level. This should, at least in theory, put an end to the daily question in trade chat “Where do I go with 45 quests?” Well, this is actually already marked in the appropriate areas on the map, but it’s usually better to be safe than sorry.
Source: WoW Blog battle.net.
