It could be the strangest promotional campaign of World of Warcraft of all time. Because with a mount distribution, some are currently earning many hundreds of euros.
World of Warcraft is making quite an effort with advertising all over the world. In many countries, there are various promo actions with different companies – also in Germany. Here, they have partnered with Pringles and come up with a special idea. Fans must find a pillar in the real world (Ugh, I know), scan it with their phone, and then complete a quiz.
The problem: Even before the official start of the campaign, the codes are distributed and now sold at a high price.
You can get this mount much more reliably:
What kind of action was this? Anyone wanting the mount “Thunder-Ridged Elekk” has to leave their house and stroll through the city – namely Hamburg, Bremen, Berlin, Frankfurt, Leipzig, or Munich. There, one can discover pillars with Pringles advertising and a fairly large Xal’atath. Scanning the QR code on the pillar will redirect you to a website where you need to answer 10 questions to then receive the mount.
The catch: The campaign was actually supposed to start on March 17, which is tomorrow. However, in one city, the pillar could already be discovered earlier and access to the quiz and code was available.
Currently, the website pringleswow.com is no longer working, you cannot register with your own email and receive an error message.
What was the consequence? After the first people found the link, many secured the codes for their mounts. However, these codes were not redeemed but offered for sale online – for example on eBay. Here, the mounts were and are offered for prices between €100 and €500. A lucrative business and the price could even rise further if the supply indeed remains limited to 3,000 codes.
However, it is also conceivable that the mount could later appear in the WoW Trading Post – as many promotional items from the past have already ended up there.
“No one from the developer team was involved in this”
This is the community’s view: On the WoW subreddit, reactions to the entire campaign are extremely cynical and negative, especially now that the prices of the mounts have appeared on eBay:
Some comments sound accordingly grumpy and wonder how the campaign could have been planned at all:
I am still perplexed by how absurd this promotion was. 5 cities or so, but one starts like half a week earlier than the others.
– HumbleCreamThis promo was 100% created by someone completely detached from the game. Someone from the executive team or so. There is absolutely no chance that anyone even remotely close to the developer team would create only 3,000 codes for a physical action that lasts more than a week.
– KoriJenkinsThey might have messed it up and limited it to 3,000, but you are just stupid if you pay €150 or more for it. IT’S JUST A MOUNT. There are about 1,200 others that you can collect.
– DanThePaladin
Cortyn says: Honestly, I find it hard to understand that World of Warcraft is running a promotional campaign with Pringles in the German-speaking area and offers only 3,000 codes as a potential reward – which are not bound to an account in any way, but can simply be passed on and sold. This seems extremely poorly thought out and gives the impression that they do not realize how large the World of Warcraft community is and how great the interest is in in-game rewards, especially in the form of mounts.
One can only hope that the campaign gets somehow modified in the next few days, because otherwise the “Thunder Ridged Elekk” will become one of the rarest and most expensive mounts in the history of World of Warcraft. And it is not in the possession of WoW fans, but of people who want to make real cash with it.
This could make this Elekk one of the most expensive mounts in the history of World of Warcraft.
