The advertising campaign for World of Warcraft is taking strange turns. After an axe attack by Garrosh or Gromm Hellscream (perpetrator still unknown) on a taxi in New York, a Dark Portal has now been erected in Shanghai.
How do you draw attention to a game that almost everyone knows? Probably not with a screaming dwarf, right? No, you simply put something eye-catching in busy places in vibrant metropolises: this is called “Street Ad”, an advertisement with a street as the setting. Maybe you have already seen the taxi with the axe attack in New York that was supposed to show who the Iron Horde has set its sights on?
This is nothing compared to the action in Shanghai. There, a “real” Dark Portal has been installed in a busy subway station, on one side cameras, on the other a large screen, and figures from World of Warcraft keep appearing in this “portal”.
http://youtu.be/bb9XuaOA0zQ
