Wargaming delivers not only strategic military MMOs like World of Warships or World of Tanks, but also approaches world conquest strategically.
In an interview with Gameindustry, the head marketer of Wargaming EU explained the strategy of his company. Thus, World of Tanks is particularly strong in Eastern Europe and Russia. For Wargaming, an important point: How do we conquer new markets?
Practically all countries that had strong tanks during World War II form the core countries for the success of World of Tanks. Players tended to buy the “iconic tanks” of their country – especially at the beginning of their Wargaming careers. Later, as they progressed as players, they tried vehicles from other countries.
World of Warships launches with Japan and the USA, as these are the markets Wargaming aims for
With World of Warships, the aim is to win back former World of Tanks players and give them something fresh. But also to excite new players, “war game enthusiasts” as they say.
Therefore, World of Warships is keeping an eye on players from countries that did not have a powerful armored force during World War II, but had a strong navy instead. It is also targeting countries where Wargaming wants to expand. That is why World of Warships is starting with the Japanese and the American fleets. Both countries have been identified by Wargaming as growth regions.
Not only is the core market, the PC, booming, but they are also strong on consoles. World of Tanks is performing particularly well on Xbox. Now they are looking forward to expanding with World of Tanks on the Playstation as well. They particularly highlight that players will not need Playstation Plus for the free-to-play title. Playstation players can also look forward to some goodies.
The move to consoles makes sense for Wargaming as it allows them to reach and engage younger audiences. One of the next goals is for the older generation of fathers, who are mainly interested in military history, to play together with their sons, who come more from the shooter corner.
