If it were up to the CEO of the video platform Rumble, Twitch streamers like MontanaBlack or Asmongold will soon be unemployed. Chris Pavlovski predicts the end, or at least the sale, of the streaming platform Twitch by Amazon – within 2 years or less.
This is what the CEO of Rumble says: In a tweet from October 23, the CEO of Rumble says:
Prediction… Amazon closes Twitch or sells it within the next 2 years. Probably sooner.
As proof that he has been right with such predictions before, the Canadian tech entrepreneur mentions in a conversation with a Twitter user that he correctly predicted the end of the organization GARM “Global Alliance for Responsible Media”.
In contrast to the streaming market leader Twitch, GARM was a small initiative that was non-profit.
Streamers earn a lot of money through Twitch, but the platform itself is struggling:
What is Rumble? Rumble is a Canadian website founded by Pavlovski in 2013.
Rumble is generally seen as an alternative to platforms like YouTube, but with a stronger political orientation to the right. The platform has been criticized in the past, for example, in an article by the news agency Reuters, for spreading misinformation and conspiracy theories.
Reuters wrote in 2022:
Today, Rumble offers a mix of pets and politics, with one foot in the fevered, Trump-friendly world where the 2020 election was stolen and climate change does not exist.
Numbers from Twitch do not look rosy
Is he right with his statement? Twitch is indeed in a difficult state. Although Twitch dominates the market and has already outlived competitors like Mixer. YouTube and new competitors like Kick are eating up market shares:
- YouTube grew 6% in live streaming in Q2 2024 compared to the previous year
- Kick managed to capture 5.5% of the market shares
- However, Twitch lost 10% market share in the same period (via esportsadvocate)
YouTube continues to dominate gaming alongside streaming through video-on-demand. The most successful Twitch streamers like MontanaBlack or Asmongold use YouTube to monetize their live streams on Twitch a second time as always accessible videos in clip form.
The main problem for Twitch remains that it generates too little revenue. According to reports from July 2024, Twitch is still a loss-making business for Amazon. Although Twitch has twice as many users as in 2019, it does not generate more revenue.
Therefore, the statement of the Rumble CEO is more plausible than it may seem at first glance. Twitch is not as secure as it used to be. This is also evident from the fact that the days of exclusivity deals for streamers are over, and it increasingly pushes people to earn their money on YouTube: Twitch has made some streamers rich – but Amazon earns too little money because they are getting greedier.
However, it would make a significant difference for streamers whether Amazon actually closes the shop or just sells it.
