The end of the streaming service Mixer is perceived very differently by the streamers. While the big stars of the platform like Tyler “Ninja” Blevins and Michael “shroud” Grzesiek apparently earn millions, smaller streamers are at their wit’s end. There, consolation donations hardly help.
This is the end of Mixer: On the evening of June 22 in German time, Microsoft surprisingly announced that they will close their streaming platform Mixer in just one month.
Microsoft admits that it was unable to reach enough viewers and plans to work with Facebook Gaming in the future.
This happens to the “big streamers”: According to insider reports, the two top streamers of the platform are the big winners of this deal.
The former Twitch stars Tyler “Ninja” Blevins and Michael “shroud” Grzesiek had signed exclusive deals with Mixer in 2019.
They were allegedly offered by Facebook to switch from Mixer to Facebook Gaming for even more money. But they allegedly had their contracts cashed out by Mixer, according to insiders.
They allegedly made millions of US dollars in one fell swoop, are now free agents, and can negotiate the next big payday through the powerful agency Loaded , perhaps with Twitch.
Images of crying Mixer streamers are circulating
What about the small streamers? Many “normal” streamers with only a few hundred viewers were caught completely off guard and hit hard by the news of Mixer’s end. There apparently was no internal communication. The Mixer streamers learned about the end of Mixer while they were live on air.
For some streamers, this was a passion into which they invested a lot of time and energy. The emotions then went live on air.
A tweet shows three pictures of distraught female streamers who can’t believe that their time on Mixer is over in an instant.
Certainly, Mixer streamers can switch to Facebook, but they have to hope that their fans will follow them and that they will find their way on the new platform. That’s a risk.
In the past, Facebook has been criticized for, among other things, having a real name requirement. The German streamer MontanaBlack called Facebook Gaming “trash”, as is his way.
Ninja donates $1500 to a Mixer streamer
This is a small consolation: In the wake of the news, Tyler “Ninja” Blevins donated money to a streamer while he was live on air. He gave streamer VinnyB $500 and later another $1000 when he expressed his gratitude to Ninja.
Ninja’s wife and manager also donated money to other streamers on Mixer. According to Jessica Blevins, they want to continue with the donations now (via dotesports).
The streamer soapys tearfully thanked Jessica Blevins and her husband. It was an “emotional rollercoaster.” First, she had lost everything, then people came and were so incredibly nice to her.
Is there hope for the Mixer streamers? There is at least a rumor that Facebook is allegedly offering a bonus of $2500 to every Mixer partner who switches to them, as long as they stay for at least 90 days and meet certain conditions, probably streaming a certain amount of hours.
This bonus payment would only affect the “partners”, meaning somewhat established Mixer streamers and not everyone.
Since Facebook as a platform is so large, some see the switch from Mixer to Facebook Gaming as a great potential.
Twitch and YouTube content creators are also offering their help, suggesting that Mixer streamers could switch to these platforms as well.
At the moment, only a few are aware that Facebook is so involved in live streaming games. But the platform has a high potential reach.
A Twitch star switched to Facebook in 2019 and raves about the platform with a real name requirement:
Streamer tells everyone on Twitch how great his exclusive deal with Facebook is
