The online shooter Warface advertises in Russia with the classic combination of a beautiful woman and guns.
World of Warcraft also once advertised with celebrities
Sometimes you have to smile when you look at what is being sold to you by marketing agencies, although in the MMO sector here it usually ends well. But World of Warcraft also once advertised with celebrities. And while it was somewhat believable that Smudo or Thomas D. might pilgrimage to Azeroth from time to time, it was much harder to imagine nature boy Chuck Norris or William Shatner doing so. But the advertising was mostly amusing and played with the image of the actors and the game, without being too blatant. After all, it is important for advertising not to insult the intelligence of the players. In other countries, they go a step further and consciously appeal to some baser instincts without hesitation.
Different countries, different customs
Warface, an online shooter from German developer Crytek (Farcry and Crysis), is not a big deal here. However, in Russia, the game seems to be thriving, as a press report states. Mail.ru, a huge corporation that is also trying its hand as a publisher, organized a tournament with a prize pool of 1.5 million rubles – about 31,000 euros.
The accompanying story to the tournament also mentioned the Russian starlet Lera Kudryavtseva. The actress, singer, and presenter has become so enthusiastic about the game “Warface” that she was more than willing to lend her voice to one of the characters there and even undress for the sake of the game.
The report then shows some photos, featuring a scantily clad lady posing next to various war apparatus. How do you get back to the game from that? Quite simply, the report then ends on a conciliatory note: She and her son are now said to be practically obsessed with Warface.
The tasteful and by no means clichéd photos can be found in the sources.
