Kaitlyn “Amouranth” Siragusa is the most successful streamer on the platform Twitch. The 28-year-old has built an empire on social media. She puts in an enormous amount of work every week, streaming nearly 11 hours a day on average last year. What motivates her to do so?
How successful is Amouranth on Twitch and beyond?
- Amouranth is by far the most successful streamer on Twitch: This is mainly due to her enormous workload. She streamed for 3,983 hours in the last 365 days, which is almost 11 hours every day.
- Amouranth is the only female streamer among the 50 most-watched channels on Twitch in terms of hours viewed. She ranks 38th among all channels. The second-largest female streamer, Pokimane, doesn’t appear until 123rd place – but she streams much less than Amouranth. Furthermore, there are few “truly” successful women on Twitch: Among the 100 top earners found in the Twitch leak, there were only 3 women.
- In addition to her pure streaming on Twitch, Amouranth has to fuel many social media platforms. By now, she has also built a team for this. Just from the Onlyfans platform, she earns between 1.6 and 1.8 million US dollars a month.
That happened when Twitch appointed a woman to the security council who behaved like a deer
Haters say: When you get older, everything falls apart, and you go bankrupt
What motivates her? In a series of Twitter posts, Amouranth explains what drives her to put in so many hours every day (via twitter)
She says:
A large part of my success is literally the haters who tell me: Everything will fall apart once I get older.
It has made me work harder than I ever could before, it has made me hire employees who are important for pushing me forward and maintaining this forward momentum.
The trolls telling her that she will one day be poor have made her save every cent she makes. She invests the money or puts it into her content.
The newly formed team motivates her to keep going, because now she also has “mouths to feed” and people who depend on her. She can no longer just disappear for months, because someone has to pay the bills.
Twitch streamer uses prejudices as fuel
Here’s the scoop: Amouranth faces two typical accusations that many streamers receive:
- “When you get older, nobody wants to watch you anymore – then you’re out of fashion”
- “Money earned quickly is gone just as quickly, then you’ll be looking around”
These are actual accusations that fit the stereotype of an oblivious influencer who is completely surprised when the tax authority comes knocking, or who believes that a short-term hype would last forever.
However, we actually see that some streamers are aware of their situation and not everyone stumbles blindly into it, but rather reflects on themselves. After all, even in the biggest hype, viewers eventually disappear quickly. And ultimately, every streamer risks losing their career due to a ban.
In Amouranth’s case, we see the discrepancy between self-perception and public perception clearly:
Amouranth is seen by her critics as a superficial “cybergirl idiot” who will look around as soon as the years catch up with her.
However, from her own statements, it emerges that she sees herself more as a lonely girl who had no friends because her parents moved around all the time. She escaped into fantasy worlds and began to be interested in cosplay. And now, the girl has turned into a woman who has slipped into the role of an influencer, but at heart is a businesswoman.
She can use such criticism as motivation for her success:
Guy from the street tells Twitch streamer how ridiculous her career actually is
