The YouTuber and Twitch streamer Sascha “unsympathischTV” Hellinger opened his own vegan burger shop on May 3, 2025. In his podcast, he talks about the first negative reactions to it and what might be responsible for them.
Who is it about? The content creator Sascha “unsympathischTV” Hellinger started his career as an influencer on YouTube. Together with his friend Inscope21, he filmed videos, built his community, and now regularly streams on Twitch.
Now he opened his own burger shop in Hamburg on May 3, 2025. The special thing: all burgers are completely vegan. The YouTuber Holle also opened his own fast food restaurant in Hamburg: In Hamburg, they stood in line for 8 hours for a €9.50 döner, but influencers push in front
In the latest episode of his podcast “Offline + Ehrlich” (via Spotify), which he co-hosts with Max “Trymacs” Stemmler and Florian “Varion” Kiesow, he talks about the first negative feedback regarding his new project.
We introduce the Twitch streamer Trymacs in our video:
“What some people write is unbelievable”
What is the criticism? Some voices from the community would, as unsympathischTV reports, find his vegan burgers too expensive. Apparently, they are not aware that vegan substitute products are usually more expensive than actual meat.
To balance out the higher individual prices of burgers, unsympathischTV has designed special menus that include a portion of fries, a portion of coleslaw, and a drink. Thus, a cheeseburger in a menu costs 7 euros, while the cheeseburger menu costs 12 euros.
In conclusion, unsympathischTV says the following:
What do people expect? Where else should I go, price-wise? (…) The menu was so important to me. You can’t make it cheaper. And I don’t know what people are imagining. That I’ll show up next week with a Ferrari because I’m somehow exploiting people? (…) What some people write is unbelievable.
unsympathischTV via Spotify
In what way is unsympathischTV to blame? As a reason for negative feedback, unsympathischTV mentions among other things the content creators themselves who bring the product to market: “We are also partly to blame as creators.”
Creators keep teasing their new products and generating a real hype around their new project. This is not only true for their own products but can also happen with simple collaborations. The advertising is, although not by all, but by some, always “a bit over.”
As a result, the community’s expectations are always a bit higher for products associated with the influencer. The good side is that a lot could be sold, but the negative aspect would be the potential for a lot of criticism.
In their podcast, the three Twitch streamers regularly discuss topics that occupy them in their everyday lives. For example, they also chatted about their drinking habits regarding energy drinks. One of the three stood out: 2 Twitch streamers fulfill a stereotype so well that they are shocked when their colleague does not join in
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