The well-known Fortnite streamer Darryle “Hamlinz” Hamlin revealed in one of his recent streams that Microsoft’s failed streaming platform Mixer made him an incredible offer to switch. Equally incredible is the reason the deal fell through.
Who is the streamer? Hamlinz is a well-known Fortnite streamer who, together with his buddy Daeguan, managed to captivate millions of fans. “Managed” because they both simply vanished in 2020, only to return later as part of NRG to Twitch.
Just before their disappearance, there were negotiations with Twitch competitor Mixer. As Hamlinz has now revealed, these fell through due to a flaw in his streaming.
Not doing enough for the competition: Why Hamlin’s contract fell through
Streaming fans surely remember how Mixer burst onto the scene and poached streamers in foreign territories. First, they lured away the then biggest streamer in the world, Ninja, who became famous through Fortnite. Then they also acquired Shroud, who is now successfully back on Twitch.
But the hunt for Mixer shouldn’t stop there. More streamers were bought or at least in talks to be acquired. Among them was also Hamlinz, to whom the Twitch competitor made an offer that no one could refuse.
What kind of deal was that? No one would have declined: Yet Hamlinz did not end up at Mixer, so what was the reason? The streamer revealed this recently in one of his streams, in which he watched a video about the career of colleague Ninja.
He stated that Mixer had offered him seven to ten million dollars to poach him. In fact, he was also considering this offer. However, the decision to accept or decline the offer was taken away from him, as he now reports:
Do you want to know something crazy? Mixer offered me 7 to 10 million dollars to come to them. That was when I hit my peak with 40,000 viewers per stream. I’m not kidding. Then I started streaming less. I spoke with them when they said they weren’t sure if they would take me because I wasn’t streaming enough (on Twitch).
Hamlinz via twitch
This is how Hamlinz reacts today to the story: In his stream, he appears calm and doesn’t seem to be upset about the evaporated ten million dollars. After all, he would have had to return to his old home Twitch shortly thereafter.
The attempt by Mixer to get a piece of the streaming pie was short-lived anyway. Even after the merger with Facebook Gaming in summer 2020, the platform continued to decline, until Microsoft ultimately pulled the plug: Microsoft closes Mixer, partners with Facebook – Twitch competitor gives up