The Twitch streamer Imane “Pokimane” Anys caused a stir last weekend after it became known that she rejected a $3 million advertising deal. She openly spoke about the reason for this.
Who is Pokimane? The streamer is primarily known for major games like Fortnite and League of Legends. However, she also tries out different games from time to time or just chats with fellow streamers or viewers.
She is the biggest streamer on Twitch and has nearly 4 million followers. This makes her almost as big as the streamer ruffian DrDisrespect.
Now she spoke with fellow streamer Byron “Reckful” Bernstein about a huge advertising deal that she surprisingly refused.
“I am doing well enough not to want to do things for money”
This is the deal in question: Her colleague Reckful mentioned a deal he offered Pokimane while apparently playing the intermediary. The two streamers did not name the provider of the deal but made it clear that Pokimane would have received $3 million in the end.
According to Reckful, Pokimane would have had to do “not even something particularly bad” for the money.
Reckful said he was very surprised by the refusal at first, as he himself had only $1,300 in his account at the age of 23. Pokimane is also now 23 and could have received a huge pile of money with just one deal.
This is how Pokimane justifies herself: The streamer said that she currently does not have $3 million in her account and that this was one of the reasons why she said no.
She also said: “I said no because I am doing well in life. I am doing well enough not to have to do things for money that I normally wouldn’t do, even if it is $3 million.”
The streamer is well aware of herself and does not want to sell out, even when it comes to such large sums.
What is behind these advertising deals? Twitch is a huge platform where thousands of people hang out. Logically, companies look for partners there to advertise through them. Pokimane has over 3.8 million followers and thus many who could hear the companies’ advertisements.
Because Pokimane has a good connection to her fans, she is an attractive advertising spokesperson who can open doors for advertisers.
Other platforms, such as Mixer or YouTube, lure streamers with million-dollar deals to their platforms. For example, Ninja and shroud switched to Mixer. Recently, the rights to Activision Blizzard’s eSports leagues were sold to YouTube.
The business between the huge companies and the streamers is vast, and such an advertising deal is not uncommon here.
In Fortnite, Pokimane was recently coached to victory by a small boy:
