Through a Subathon on Twitch, the American streamer Ludwig Ahgren was able to catapult himself to the top of Twitch for a month, but he fell just as quickly back down. MeinMMO tells you the story of the streamer.
Who is it about? The American streamer Ludwig Ahgren is one of the biggest in the industry. He is often referred to as Twitch’s “Golden Boy” because he has never been involved in a major scandal.
In 2021, Ludwig held a Subathon that was supposed to make Twitch history for him, but the success of this event did not bring him what the streamer ultimately hoped for.
Ludwig is considered one of the biggest streamers internationally. In our video, we introduce you to the biggest Twitch streamers in Germany:
A Subathon Like Never Before
Ludwig streams for 31 days straight: In December 2020, Ludwig reached 1 million followers on Twitch, but for health reasons, he had to take a short break in March 2021.
When he returned, Ludwig had something new in mind: a Subathon.
The Twitch stream is extended by a certain period of time for each subscription that is completed in the stream. The time can be determined by the streamers, but usually ranges in seconds or minutes.
The time the stream runs is thus tied to the number of subs, and viewers are encouraged to spend more money to keep the stream running as long as possible. Most streamers set a time limit for their stream, such as 24 hours. For streamers, a Subathon is especially worthwhile financially.
The special thing about Ludwig’s Subathon: He set no time limit for his stream. As many subscriptions that would be completed, the stream would last. For each new subscription completed, 20 seconds were credited to the Twitch stream.
In the following days, Ludwig took his Twitch stream into his daily life: He showed himself while training, gaming, sleeping, and repeatedly did special things with his friends and colleagues.
At peak times, the timer for the Subathon stood at 72 hours. Eventually, Ludwig decided to lower the time per sub to 10 seconds. Nevertheless, the timer did not really want to decrease, even when Ludwig banned viewers who, in his opinion, spent too much money.
Partially, Ludwig’s stream colleague Slime took over Ludwig’s stream and entertained the viewers with gameplay. Ultimately, Ludwig and his team set a limit: After 31 days, the stream should finally come to an end.
At that time, Ludwig broke the record for the most subscribed Twitch streamer in a month with over 280,000 subs. Previously, Ninja held the record when he was able to account for over 269,000 subs in a month in 2018.
The revenue from Ludwig’s Subathon was 1.4 million USD. Of this, Ludwig kept over 202,000 USD. The rest of the money he shared among his moderators and viewers, donated to charities, and Twitch naturally kept a portion.
“I had the biggest fall that anyone has ever had on Twitch”
Why did Ludwig switch to YouTube? Ludwig thought that after this Subathon, after this huge success and a piece of Twitch history, he had made it. He thought he would now remain the biggest streamer on the platform, but that was not the case.
In April 2021, Ludwig had an average viewership of over 44,668; in May 2021, this figure dropped to around 19,644; in June it was “only” 16,618. These were fewer average viewers than he had before the Subathon since in January 2021 he still had 25,942 and in February 20,908 (Source: SullyGnome).
Ludwig himself once said in a podcast: “I had the biggest fall that anyone has ever had on Twitch” (Source: YouTube).
At the same time, his contract with Twitch ended. In the negotiations, it seemed to Ludwig that the platform did not want the streamer as much as he had hoped. So Ludwig Ahgren switched exclusively to YouTube Streaming in November 2021, likely mainly for the money.
Ironically, Ludwig was banned from streaming on YouTube after 3 days for a few days, but overall he did well on YouTube. He was able to maintain his success and made YouTube Streaming better known among his audience.
The exclusive contract with YouTube lasted a total of three years, but nowadays such contracts no longer exist, so Ludwig did not extend his contract. After 3 years, Ludwig returned to Twitch in 2025 and is now streaming simultaneously on YouTube and Twitch.
Despite everything, he has established himself in the streaming landscape and is still one of the biggest streamers in the international bubble despite his “fall.”
Streamer Ludwig Ahgren is considered by his community to be someone who is easy to fool. When he falls for a fake account pretending to be one of his colleagues, it is once again confirmed: Twitch streamer Ludwig fell for an imitation of his friend, even inviting him to game
