Kaitlyn Siragusa (29) is the most successful woman on the streaming platform Twitch as Amouranth. In the podcast “The CouRage and Nadeshot Show” with the CEO of the e-sports organization 100 Thieves, Matt “Nadeshot” Haag, she talked about her plans for the coming year.
How 2022 went for Amouranth: Last year was extremely turbulent for the streamer. While business was going great, there were likely some personal issues: In October, Amouranth revealed that she was stuck in a toxic marriage from which she then freed herself.
Since then, she has shifted the focus of her content: While her streams used to take place almost exclusively in the hot tub, Amouranth now also increasingly plays games like Overwatch 2 or Pokémon. In the podcast “The CouRage and Nadeshot Show,” she talked about how things should proceed in the future.
What kind of podcast is this? The CouRage and Nadeshot Show is a podcast hosted by the CEO of “100 Thieves” Nadeshot together with content creator and co-owner Jack “CouRageJD” Dunlop. In addition to Amouranth, renowned influencers like Ninja and Valkyrae have also been guests.
Live Game Show on Twitch
What is planned for Amouranth in 2023? The Twitch streamer hasn’t revealed much yet, but she explained that she is working on “some larger projects” for the coming year. It is supposed to involve shows on the streaming platform Twitch.
What kind of show will it be? Amouranth has been very tight-lipped about the details. It is supposed to be some sort of game show that is meant to take place in person rather than purely virtually. Such a thing has never occurred on Twitch, according to the streamer.
What will Amouranth’s role be? The Twitch streamer will not participate in the tasks herself but will act as a host. Already in May, Amouranth held an event styled like the game show “WipeOut” with “Streamer Royale.”
In November, Amouranth explained her theory on why she has not been offered an exclusive contract from YouTube or Twitch: The streamer believes that YouTube is primarily interested in content creators who organize larger events.
The planned shows could therefore be a step toward an exclusive contract.
You can watch the nearly one-hour podcast here in the original English audio. The planned shows are discussed from 7:10.
Energy Drink with Bathwater Flavor?
What else is coming from Amouranth? During the show, CouRage asked if there was one thing that 100 Thieves could benefit from with Amouranth’s help in 2023.
The streamer initially had CouRage list the range of products from the e-sports organization. This includes Juvee, a brand for energy drinks. This led Amouranth to a brilliant idea:
We could develop an energy drink together: “Gamer Girl Bathwater.” It could be available in small jugs with different flavors.
Even though names for the flavors have already been suggested in the podcast, it seems that the idea is rather meant as a joke. You can find the conversation in the video from 48:34.
The bathwater drink cannot be completely ruled out, however: In the past, there have been several special editions of energy drinks created in collaboration with influencers. For example, Ninja released his cotton candy drink in June.
For Amouranth, it would not even be the strangest product: After all, the Twitch streamer already sold water that was supposed to come from her hot tub, as well as glasses that allegedly contained her flatulence.
Other content creators also show creativity when it comes to marketing their products:
