The livestream platform Twitch has come up with something new and special for its streamers: the SUBchallenge. What it’s about and why neither viewers nor streamers seem particularly enthusiastic about it is reported by MeinMMO.
What is the SUBchallenge? The SUBchallenge is about gaining new subscribers for your Twitch channel. This is achieved when users gift subscriptions on the channel or subscribe themselves. Only the subscribers collected during the challenge period count towards the rewards, not those that the streamer already has.
What rewards are available? Only the streamer receives the rewards that the viewers pay for him in the form of subscriptions. There is a tier system that determines which gifts the streamer receives:
- 250 subs: Twitch beanie, Amazon voucher worth 20 euros
- 750 subs: Twitch scarf, Twitch metal mug, a ring light, Amazon voucher worth 20 euros
- 1,500 subs: Twitch backpack, Twitch scarf, Amazon Fire TV Cube, Amazon voucher worth 35 euros.
- 2,500 subs: Twitch beanie, Twitch backpack, Twitch water bottle, Sonos One, Amazon voucher worth 50 euros.
- 5,500 subs: Twitch beanie, Twitch duffel bag, Twitch metal mug, Twitch water bottle, Oculus Quest 2 + PC-compatible cable, Amazon voucher worth 50 euros.
When does the SUBchallenge start? The challenge begins on April 11 at 12:01 AM and ends on April 24 at 11:59 PM.
Who can participate? Only official Twitch partners can sign up, meaning those who have a purple symbol with a checkmark next to their name. A maximum of 300 partners can register for the challenge in Germany. Otherwise, it will only take place in England, France, Italy, and Spain.
Community thinks rewards are disproportionate
What do streamers and the community say about this? Both the streamers and the community find the rewards disproportionate to the required subscriptions. Streamer Razzortainment noted that almost 22,000 euros (for 5,500 subs) must be raised to receive gifts worth about 650 euros (via Twitter).
Because the streamer only receives the gifts that are listed in the respective subscription category. For example, with 750 subs, he gets the scarf, the metal mug, the ring light, and the 20-euro voucher, but not the rewards for 250 subs on top.
We have gathered statements from the community and streamers for you:
- Twitter user Liiiiin says: “No… somehow, just no. First, the ‘prizes’ are quite weak, and in the end, this whole thing probably just exerts pressure and leads to frustration when goals aren’t met.”
- The streamer tyraphine says: “I fundamentally don’t participate. The sub-goals and ‘prizes’ are not proportionate to the costs for the community. And giving away the prizes feels rather hypocritical. I/Twitch get about 2,000 euros, and the community gets a scarf as thanks? Hmm, not really (via Twitter).“
- synthie_ sees it from a different perspective: “Twitch sees it a bit differently – they assume that sub-growth is one of the main goals of every streamer. They also offer a few goodies. Is that cool? No, but it’s also not a big deal (via Twitter).”
Others complain that smaller partners are excluded from the action. They are unable to generate such large sums of subscriptions – therefore, they also do not receive rewards. This action is only something for the bigger ones.
In addition, some users find it unfortunate that the community effectively gets nothing from the rewards; although one can support their favorite streamer this way, those who want to do so will do it anyway.
Thus, Twitch faces little favor overall with this action from the streamers and the community.
The largest German streamer, MontanaBlack, is also starting an event: MontanaBlack starts a CoD tournament on Twitch with up to 10,000 euros in prize money – all info about the event
