Twitch starts a cool advertising campaign, but streamers are just annoyed right now

Twitch starts a cool advertising campaign, but streamers are just annoyed right now

Many Twitch users do not seem to be in the mood for memes right now. Well, one user “memes” back:

Twitch meme
Hit back with their own weapons. Source: Twitter

The situation regarding copyright complaints seems to have escalated in recent days. The rights holders in music are putting pressure on Twitch. Recently, a nasty letter was sent with accusations that Twitch does not care about the rights of musicians. They are claiming this is endangering the lives of musicians.

However, Twitch is defending itself against these accusations, though not with golden Kappas, but with golden reassurances. Hopefully, these are not meant ironically:

Music industry sends a nasty letter to Twitch: A matter of life and death

It’s time to stream on YouTube.

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Even among Twitch’s own tweets about the golden Kappa, the discussion about copyright complaints is surfacing. It seems to be truly affecting the mood.

Many Twitch users do not seem to be in the mood for memes right now. Well, one user “memes” back:

Twitch meme
Hit back with their own weapons. Source: Twitter

The situation regarding copyright complaints seems to have escalated in recent days. The rights holders in music are putting pressure on Twitch. Recently, a nasty letter was sent with accusations that Twitch does not care about the rights of musicians. They are claiming this is endangering the lives of musicians.

However, Twitch is defending itself against these accusations, though not with golden Kappas, but with golden reassurances. Hopefully, these are not meant ironically:

Music industry sends a nasty letter to Twitch: A matter of life and death

It’s time to stream on YouTube.

Recommended editorial content

At this point you will find external content from Twitter that complements the article.

I consent to external content being displayed to me. Personal data can be transmitted to third party platforms. Read more about our privacy policy.
Link to the Twitter content

Even among Twitch’s own tweets about the golden Kappa, the discussion about copyright complaints is surfacing. It seems to be truly affecting the mood.

Many Twitch users do not seem to be in the mood for memes right now. Well, one user “memes” back:

Twitch meme
Hit back with their own weapons. Source: Twitter

The situation regarding copyright complaints seems to have escalated in recent days. The rights holders in music are putting pressure on Twitch. Recently, a nasty letter was sent with accusations that Twitch does not care about the rights of musicians. They are claiming this is endangering the lives of musicians.

However, Twitch is defending itself against these accusations, though not with golden Kappas, but with golden reassurances. Hopefully, these are not meant ironically:

Music industry sends a nasty letter to Twitch: A matter of life and death

The streaming platform Twitch has proven to have poor timing. They launched a promotional campaign and suddenly gave the “Kappa” emote a golden glow. However, some streamers are fed up at the moment. They want Twitch to address the copyright complaints from the music industry.

What was the action about? On October 26, all Kappa emotes on Twitch suddenly turned gold. The action was neither announced nor explained in any way.

The “Kappa” emote is probably the original emote of Twitch. It is supposed to express something like “I’m not really serious about what I’m saying, I’m being ironic and actually the exact opposite.”

In contrast to “Simp”, oddly enough, every Twitch user knows what Kappa means.

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For a while now, there has been a myth of a “golden Kappa”, an Easter egg that appears rarely and can only be achieved under certain circumstances (via streamscheme).

But now, with one stroke, all Kappas were given a golden glow.

On Twitter, Twitch celebrated itself a bit for this idea. They shared clips showing how people reacted to the golden Kappa and apparently had fun.

Poor TimTheTatman had to again bear the brunt for the clip.

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As the news spread, users spammed the chats of various Twitch streamers with the golden Kappa.

The streamer Erobb221 switched through various channels on Twitch, and indeed: at LIRIK, forsen, or the Runescape streamer B0aty – everywhere the golden Kappas.

Streamers want a solution for the music problem

Why is this being received so poorly? The timing for Twitch’s action could hardly be worse. Currently, many streamers are annoyed:

Streamers have massive archives of material. It is virtually impossible to go through them to see if music was playing at any point.

Streamers are now uncertain about how to proceed and whether they should delete all their clips “out of caution” – they are waiting for clear guidance from Twitch. Which clips are dangerous? Which need to be deleted, which can stay? What consequences can I face?

For streamers, their clips and videos are like their life’s work and a piece of history. They are pushing for a solution that does not come down to “delete everything, then you are safe”.

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The tense atmosphere on the platform has now exploded at the golden Kappas. So, WoW streamer Asmongold tweeted:

Thank you for solving the copyright situation with golden Kappas.

Even the Rocket League pro, Letthamyr, is harshly criticizing Twitch: The golden Kappas are just a distraction after the music industry has given Twitch a hard shot across the bow.

It’s time to stream on YouTube.

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Even among Twitch’s own tweets about the golden Kappa, the discussion about copyright complaints is surfacing. It seems to be truly affecting the mood.

Many Twitch users do not seem to be in the mood for memes right now. Well, one user “memes” back:

Twitch meme
Hit back with their own weapons. Source: Twitter

The situation regarding copyright complaints seems to have escalated in recent days. The rights holders in music are putting pressure on Twitch. Recently, a nasty letter was sent with accusations that Twitch does not care about the rights of musicians. They are claiming this is endangering the lives of musicians.

However, Twitch is defending itself against these accusations, though not with golden Kappas, but with golden reassurances. Hopefully, these are not meant ironically:

Music industry sends a nasty letter to Twitch: A matter of life and death

Source(s): kotaku
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